PHOENIX, June 1, 2005 (PRIMEZONE) -- SunnComm International (Pink Sheets:SCMI), creator of MediaMax(TM), America's best-selling enhancement and content protection technology for audio compact discs (CDs), is pleased to announce that it has received production approval from several of its largest record label clients to include MediaMax (V.5) on its copy protected CDs. This unique full-featured version of content protection has been extensively tested on both pre-release and commercial albums. SunnComm's president, Peter Jacobs stated, "Our latest version of MediaMax is the best CD copy management technology available today and the fact that we're North America's leading supplier of CD copy protection proves it."
MediaMax is the first content protection and enhancement product to include SecureBurn(TM) -- a feature which restricts the consumer's ability to make "a copy of a copy." In addition, SunnComm's newest technology incorporates Track-Level Protection(TM) which enables consumers to mix content protected tracks with unprotected tracks, such as music in MP3 format, on the same CD.
SunnComm is also the first company to deliver CDs utilizing its proprietary On-the-Fly Technology(TM), which allows the original uncompressed music on a CD to be encoded with the required DRM security information and delivered "on-the-fly." This provides an enormous amount of flexibility when implemented in real-world situations where CD storage space, time and internet bandwidth are all at a premium. It also eliminates the possibility that duplicate royalties may be due for songs on the audio portion of the CD as well as for the second, duplicated copy-protected version of the same songs which, until now, were required to be incorporated on the same CD.
"SunnComm has included this newest version of MediaMax on 22 releases to date, beginning with Peter Cetera's "You Just Gotta Love Christmas" this past holiday season. Twelve of those were commercial releases," affirmed Jacobs. "We have also recently delivered several international versions of MediaMax to key record label clients that can be quickly and efficiently be translated and localized to major international markets. This substantial breakthrough lays the foundation to expedite the planned worldwide acceptance and roll out of MediaMax."
In other news, SunnComm's exclusive marketing partner, MediaMax Technology Corporation (OTCBB:MMXT) has previously announced merger plans between SunnComm International and MediaMax Technology Corp. The definitive merger agreement between the two companies is nearing completion and the company estimates that all due diligence will be completed on or before June 7th, 2005.
ABOUT SUNNCOMM
In just five years, SunnComm International Inc. (Pink Sheets:SCMI) has become the leader in digital content enhancement and security technology for audio compact disc media. MediaMax can be found on many Gold, Platinum and Double-Platinum selling Albums including Dave Matthews newly release and soon-to-be-platinum, Stand Up. Other releases that include MediaMax are Anthony Hamilton's platinum CD, "Comin' From Where I'm From", J-Kwon's Gold "Hood Hop," and Velvet Revolver's "Contraband" which reached the #1 spot on Billboard's Top 200 Album Chart and achieved Double-Platinum status by selling more than 2 million units. Additionally, SunnComm's MediaMax technology has appeared on many other best-selling albums, totaling over 100 commercially released CD titles across more than 30 record labels.
MediaMax is mastered directly on the audio CD and is accessible using a personal computer. SunnComm was the first company to commercially release a content-protected audio CD co-developing and implementing an early version of the Microsoft Windows Media Data Session Toolkit, and was the first company in America to commercially release a copy-managed audio CD (www.microsoft.com/presspass/press/2003/jan03/01-20SessionToolkitPR.asp). Bonus features include on-board press kits, artist-related promotions, videos, song lyrics, artist bio page, photo gallery, web links and tune-sharing capability through SunnComm's MusicMail(TM) functionality. For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company's Web site at www.sunncomm.com, or call the Company directly at (602) 267-7500. For additional information or investor relations please
ABOUT MEDIAMAX TECHNOLOGY CORPORATION
MediaMax Technology Corporation (OTCBB:MMXT), with its international reach, implements the delivery of digital content security products for the music and entertainment industry. With established long-term industry contacts throughout the world, the company understands the challenges surrounding digital content management and protection. The MediaMax Technology team of professionals has spent more than 50 years in the music and movie industry. MediaMax Technology (www.mediamaxtechnology.com) is the exclusive sales and marketing arm for SunnComm's MediaMax suite of products.
For additional information about the company, its vision, philosophy, partners, and customers, please visit the Company's Web site at www.mediamaxtech.com.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
This news release contains predictions, projections and other statements about the future that are intended to be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of l995 (collectively, "forward-looking statements"). Forward-looking statements relate to various aspects of the Company's operations and strategies, including but not limited to the effects of having experienced significant losses in the past and the risk that the Company may incur losses in the future; the Company's limited liquidity and significant indebtedness; its sales forecasts for future periods not being attained and the risk that the Company will not conclude additional revenue-generating license agreements covering its content protection and enhancement technologies; the Company's marketing, product development, acquisition investments, licensing and other strategies not being successful; possible future issuances of debt or equity securities; the possible incurrence of significant patent litigation expenses or adverse legal determinations that find our patents not to be valid; new business development and industry trends; the possible need to raise additional capital in order to meet the Company's obligations and most other statements that are not historical in nature. Important factors that could cause actual results to differ materially from those described in the forward-looking statements are described in cautionary statements included in this news release. In assessing forward-looking statements, readers are urged to consider carefully these cautionary statements. Forward-looking statements speak only as of the date of this news release, and the Company disclaims any obligations to update such statements.