Gunilla Rudebjer New Chief Financial Officer for Observer


STOCKHOLM, Sweden, June 1, 2005 (PRIMEZONE) -- Gunilla Rudebjer has been recruited as new CFO for Observer AB. Gunilla is currently CFO for Parks & Resorts Scandinavia AB. Previously she has held the same positions at the Swedish-based tour operator Fritidsresegruppen and the IT consultancy Mandator, listed at Stockholmsborsen.

Gunilla Rudebjer, 46, is a Graduate from Stockholm School of Economics. She will assume her new position at Observer in the fall.

Observer AB (publ)

Observer is the world's leading company in media monitoring and communication evaluation. Observer's services enable the clients to identify relevant target groups, distribute information, monitor their coverage and evaluate their communication.

Observer AB is quoted on the Attract 40 section of Stockholmsborsen's O-list and has approximately 24,000 shareholders. The company has around 2,400 employees and a turnover of slightly over SEK 1.6 billion in 2004. Observer operates in the US, UK, Sweden, Canada, Germany, Norway, Finland, Denmark, Portugal, Ireland, Estonia, Latvia and Lithuania.

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