M-Wise Announces New European License of Content Management and Delivery Platform

MobilityZone Will Use Platform to Provide Java Games to Customers of a Leading European Operator


WILMINGTON, Del., Aug. 4, 2005 (PRIMEZONE) -- M-Wise, Inc. (OTCBB:MWIS), a leading technology provider of mobile content solutions for operators, ASPs and content providers, today announced that its MOMA platform has been selected by MobilityZone for content management and delivery. MobilityZone, based in Israel, develops, produces and maintains one of the largest, up-to-date catalogs of licensed content from all of the major publishing companies and other top producers. Recently, MobilityZone secured a deal with a leading European mobile operator to provide its customers with Java Games and will use m-Wise's MOMA content management and delivery platform to host, manage and deliver games for its clients.

MobilityZone serves wireless operators and other clients by supplying them with services that are optimally designed to significantly increase operator revenues, attract new and existing customers and enhance the network's image and positioning. Its services are uniquely designed to be modular and can support and operate opposite any existing platform or infrastructure.

"We are delighted to work with m-Wise to enhance our content delivery offering. We selected the MOMA content delivery platform because of its ability to effectively handle the needs and demands of our clients," said Eran Aviv, joint managing director of MobilityZone.

"Our MOMA Content Delivery Platform appeals to large mobile content providers such as MobilityZone. With premiere leading European operators as clients, MobilityZone required a delivery platform that is robust, reliable and scalable to their needs," said m-Wise's Vice President of Sales and Marketing, Zach Sivan.

M-Wise's MOMA Service Delivery Platform (SDP) provides one of the industry's most robust and critical platforms for mobile operators, wireless ASP's and large content and media providers. The MOMA SDP comprises a large variety of value-added services, including key services such as content management and delivery, infotainment, voting and chat that have been launched through more than 50 European, Latin American and Asian networks. The MOMA SDP combines IT marketing, customer care and billing into one unified solution to help companies increases data traffic and premium revenues while considerably minimizing capital, commercial, training and the technical requirements to do so.

A study from The ARC Group, specializing in providing worldwide technology and market analysis, research on the communications industry, estimates that ring tones now account for more than 10 percent of the $32.3 billion in sales from music market worldwide. The firm also forecasted that the global market for ring tones will grow to $5.2 billion in 2006 and gaming will reach $8.3 billion in 2008, an increase from $2.4 billion in 2004.

About MobilityZone

MobilityZone develops, produces and maintains the largest, freshest catalog of licensed content from all of the major publishing companies and other top producers. Worldwide sales, distribution and marketing channels. Mobile media can come in forms such as ring tones, logos and icons, graphics, Java games, video, messaging, and multimedia. Whether you're a wireless company needing content, or you're an entertainment or media company that has content to offer, partnering with MobilityZone is an opportunity to succeed in the exciting new mobile media market. For more information, please visit www.MobilityZone.net

About m-Wise

Founded in February 2000, m-Wise has rapidly established itself as a leading technology provider with the de facto Service Delivery Platform and related value-added data engines for Mobile Operators, Wireless ASPs, and large content and media providers.

Working closely with leading operators, ASPs and content providers, m-Wise is committed to taking the lead and keeping up to date with the latest industry headways in areas as diverse as content management and delivery, infotainment, mobile gaming and mobile community services. For more information, please visit www.m-wise.com.

Safe-Harbor Statement

This press release contains "forward-looking statements". These forward-looking statements use words such as "believes", "intends", "expects", "may", "will", "should", "plan", "projected", "contemplates", "anticipates" or similar statements. These statements are based on our beliefs, as well as assumptions we have used based upon information currently available to us. Because these statements reflect our current views concerning future events, these statements involve risks, uncertainties and assumptions. Actual future results may differ significantly from the results discussed in the forward-looking statements. A reader, whether investing in our common stock or not, should not place undue reliance on these forward-looking statements, which apply only as of the date of this press release.


            

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