Beneficial Announces $25,000 Makeover Sweepstakes

SALT LAKE CITY, Aug. 31, 2005 (PRIMEZONE) -- Beneficial Holdings (Pink Sheets:BFHJ) is pleased to announce that it has launched a $25,000 online Body Makeover Sweepstakes. The sweepstakes winner will receive $25,000 to be used for his or her own personal body makeover or in any other manner that he or she desires. This sweepstakes has allowed Beneficial to greatly broaden its online presence and client base and has already received a huge showing of interest and support. No purchase is required to enter. For official rules visit us online at

Beneficial's President, Harvey Carmichael, said, "We are excited about the opportunity to positively change someone's life by awarding them $25,000. We are also excited about the many ways our products can benefit and greatly improve the lives of our clients on a daily basis. For more information about our product lines, including WillpowerRX, EnjoyRX, EnduranceRX, PainFreeRX, BedtimeRX and our anti-aging Melrose cosmetic line, please visit our website."

About Beneficial Holdings

Beneficial Holdings is a cutting-edge, nutraceutical company based in Salt Lake City, Utah that has developed several unique lines of dietary supplements marketed under the name of Beneficial Health Systems. Beneficial's current product lines can be viewed at Beneficial is committed to being an innovator within the nutraceutical field delivering consumers highly unique and functional products.

This press release contains forward-looking statements, which are made pursuant to the Safe Harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements involve risks and uncertainties that could cause actual results to be materially different. Factors include, but are not limited to, available funding, market acceptance, competition, recruitment and retention of personnel, dependence on key personnel and certain risks associated with the projects in which the Company is engaged to complete and others. The forward-looking statements should be considered in light of these risks and uncertainties. The Company disavows any obligation to update or correct any of its forward-looking statements.

For more information about Beneficial Holdings (BFHJ), please contact:

 Harvey Carmichael
 (888) 372-3791  

-- These statements have not been evaluated by the FDA. This product is not intended to treat cure or prevent disease.