ADVISORY, Oct. 26, 2005 (PRIMEZONE) --
When/Where
Oct. 28 & 29 – 10 a.m. – 9 p.m., Oct. 30 – 11 a.m. – 6 p.m.
At Northbrook Court Mall
Where: At Northbrook Court Mall
What: Real Savvy Moms(r), a national health and emotional
wellness initiative for the new mother market, launches
a 30-day live event tour in 10 key markets. The
nationwide Mall Tour will be in the Chicago area at
Northbrook Court Mall with a host of games and education
activities supported by Real Savvy Moms' national
sponsors. Real Savvy Moms offers health, parenting,
beauty, nutrition, financial and fitness advice, as
well as a community sounding board for the exchange
of common interests and support. The national tour's
goal is to bring education and information to mothers'
neighborhoods.
Hosting this weekend's activities at Northbrook
Court's center court is Maria Aviles, one of three
dynamic young mothers who will co-host the upcoming
TV show, "Real Moms, Real Stories, Real Savvy," a
national weekly series, airing in 2006 and distributed to
Public Television stations across the United States through the
National Educational Telecommunications Association. The event
runs Friday and Saturday from 10 a.m. to 9 p.m., and Sunday from
11 a.m. to 6 p.m. Activities include: New Mommy Makeovers;
Children's Story Time; Spin the Bottle game; a Rhythm & Blues
Safety Sing-Along; an Oral Care Game Show; a Hospital Packing
Race; Nutrition Jeopardy; and Toddler Races.
Purpose: Nationwide, some 4 million new babies are born each
year, many to first-time mothers. While all mothers
need a support system, not everyone has one. This
new, fully integrated program galvanizes the power
of Public Television, the Internet, live events and
the relationship that exists between a pregnant
woman and her healthcare provider. Women get
360-degree access to valuable information and advice.
Research: Generation-X Moms are better educated, more career
oriented, and more likely to question what they are
told than the previous generation of mothers. Independent
focus groups find that they want reliable information by
combining advice from trusted healthcare providers with
reassurance from sisters, friends and other Real Moms
who've been there. Today's Moms are also tech savvy --
some 96% of new mothers go online for parenting advice
and information, while over 80% of pregnant women surf
the Internet for answers to their pregnancy and
parenting questions. Until now they didn't have a
central resource to go to for all of their needs.
Sponsors: Real Savvy Moms' sponsors include some of the most
paramount organizations and brands in wellness, nutrition,
pregnancy and post-partum care, who believe in the Real
Savvy Moms' mission of being a credible resource and
support for new moms. They include NESTLE(r) GOOD
START(r) SUPREME, ARM & HAMMER(r) Oral Care, Bare
Escentuals(r), CRYO-CELL International, Inc.,
Cottonelle(r), Oreck(r), Smart Choices(tm), Nordic
Naturals(r), and Willow(tm) Organic Baby Products.