WILMINGTON, Del., Jan. 11, 2006 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS), a leading technology provider of mobile content solutions for operators, ASPs and content providers, today announced that Media Market, an East European-focused international mobile content provider, selected the MOMA Content Management and Delivery platform to deliver ringtones, images, games and other mobile contact to its customers in Russia and The Baltics, as well as markets with large population of East European ex-pats such as Germany, Israel and the U.S.
The Company switched to m-Wise's MOMA Content Management and Delivery Engine platform to replace its existing self-developed platform and believes that the MOMA platform will be able to grow and scale along with the Company's needs.
Zach Sivan, Vice President of Sales and Marketing for m-Wise, said, "This new relationship with Media Market and the expansions of existing relationships are testimony to the value of our MOMA platform of a seamless end-to-end solution for mobile content providers and operators. MOMA has demonstrated its ability to effortlessly scale to accommodate the needs of our customers. Increasingly our clients are discovering the tremendous added value of combining the key services that they require into one package."
Yuri Madorsky, Chief Executive Officer of Media Market said, "We needed the most highly robust and scalable platform to help us to manage and take control of our mobile content delivery business. As we look towards growing our business in the Russian, Czech Republic, Latvia and Slovakia markets, we believe that by working with m-Wise we will be able to capitalize on existing growth opportunities within these markets. We especially like the development tools of the platform, which will allow us to independently develop new services and enhance existing ones."
m-Wise's MOMA Service Delivery Platform (SDP) provides one of the industry's most robust and critical platforms for mobile operators, wireless ASPs and large content and media providers. The MOMA SDP comprises a large variety of value-added services, including key services such as content management and delivery, infotainment, voting and chat that have been launched through more than 50 European, Latin American and Asian networks. The MOMA SDP combines IT marketing, customer care and billing into one unified solution to help companies increases data traffic and premium revenues while considerably minimizing capital, commercial, training and the technical requirements to do so.
A study from The ARC Group, specializing in providing worldwide technology and market analysis research on the communications industry, estimates that ring tones now account for more than 10% of the $32.3 billion in sales from the music market worldwide. The firm also forecasted that the global market for ring tones will grow to $5.2 billion in 2006 and gaming will reach $8.3 billion in 2008, an increase from $2.4 billion in 2004.
About Media Market
M. E. Media Market is an international provider and aggregator of mobile entertainment content. The company operates a rapidly expanding distribution infrastructure, currently serving hundreds of thousand of end-users in the EU, Middle East, CIS and North America. Its portfolio comprises all types of tones, static and animated graphic elements, video-clips, WAP-applications, java-games and IVR services. The content and its marketing are matched to the specific cultural aspects of various ethnic groups at each territory. M. E. Media Market advertises via internet, radio, TV, press and industry shows, while its key-brand -- www.cellxl.com -- enjoys a high level of recognition.
About m-Wise
Founded in February 2000, m-Wise has rapidly established itself as a leading technology provider with the de facto Service Delivery Platform and related value-added data engines for Mobile Operators, Wireless ASPs, and large content and media providers.
Working closely with leading operators, ASPs and content providers, m-Wise is committed to take the lead and keep up to date with the latest industry headways in areas as diverse as content management and delivery, infotainment, mobile gaming and mobile community services. For more information, please visit www.m-wise.com.
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