SANTA BARBARA, Calif., Jan. 12, 2006 (PRIMEZONE) -- Warp 9, Inc., the complete E-commerce catalog and retail solution, announced that Magellans.com, the award winning international travel site, has launched the Warp 9 Virtual Catalog System (VCS) to enhance the online shopping experience.
The Warp 9 Virtual Catalog System elevates existing print collateral to promote cross-channel consistency while integrating seamlessly with existing Web sites with no additional downloads or plug-ins.
Since implementing the Warp 9 Virtual Catalog System, Magellans.com has seen an increase in conversion rates and average order size. This increase is attributed to the familiar shopping experience created by the system. Customers are able to flip through pages, zoom in on products, just as they would if they were handling the paper catalog. Unlike the paper catalog, the Warp 9 Virtual Catalog System provides tracking and meaningful metrics.
"We are excited to continue to help our customers solve business challenges by defining online marketing strategies that create competitive advantage and drive measurable results," stated Harinder Dhillon, President of Warp 9. "Our VCS product is just another way to leverage the investment already made in the development of our customers' print properties."
About Magellan's International Travel Corporation
Founded in 1989 by John McManus. Magellan's has been praised as: "The nation's most respected source of travel products by mail" (Forbes); "The widest selection of travel accessories currently available from a single source" (The Washington Post); "The granddaddy of them all" (The New Jersey Record). Magellan's has been included on Inc. Magazine's annual listing of the 500 fastest growing privately held companies in the United States for three years. Their Web site was awarded a silver medal in the 5th Annual I.Merchant Awards in 2005.
About WARP 9
Warp 9, Inc. is the premier provider of highly customized and robust Internet commerce and online marketing solutions for the catalog and retail industry. Its comprehensive, flexible and scalable solutions are designed to be utilized as complete turnkey E-commerce systems or development platforms.
Warp 9 has a proven track record in helping customers transact millions of dollars per month by leveraging the Internet channel to lower costs, while maximizing sales through intelligent marketing, data gathering, and data mining.
Warp 9's fully managed and hosted E-commerce Application Service Provider (ASP) solutions, as well as a full offering of professional services allow customers to focus on their core business, rather than technical implementations.
Warp 9, Inc., is a wholly owned subsidiary of ROAMING MESSENGER, Inc.
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