WILMINGTON, Del., April 25, 2006 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS), a leading technology provider of mobile content solutions for operators, ASPs and content providers, today announced the purchase of additional mobile content solutions by Unefon, a leading mobile telephony operator in Mexico.
Based on the m-Wise MOMA Service Delivery Platform, Unefon will be able to expand its mobile entertainment portfolio by offering its subscribers interactive and personalized quiz and voting services via SMS and MMS.
In addition, Unefon upgrades its use of m-Wise MOMA content management and delivery platform by implementing the newly released product for flexible customization of mobile content portals. This solution will allow significantly easier and faster customization and personalization of Unefon's content sites.
This deal is a follow-on to the license agreement of January 2004 and will take the total license income from this agreement above $1 million. That in addition to profit share payments m-Wise is entitled to according to the agreement.
"Unefon is excited to increase the mobile entertainment offering to our customers," said Pablo Tapia, Unefon's Marketing Director. "Unefon is keen to remain up to date with top-tier Value-Added-Service solutions to our customer base and the technology and experience of m-Wise gives us complete confidence that our services will be launched successfully."
Zach Sivan, vice president, sale and marketing for m-Wise noted, "We are pleased to expand our valuable partnership with Unefon. The last two years of collaboration have been very fruitful for us and we are keen to continue and provide advanced technologies to Unefon and remain their first choice in mobile content solutions."
m-Wise's MOMA Service Delivery Platform (SDP) provides one of the industry's most robust and critical platforms for mobile operators, wireless ASP's and large content and media providers. The MOMA SDP comprises of a large variety of value-added services, including key services such as content management and delivery, infotainment, voting and chat that have been launched through more than 50 European, Latin American and Asian networks. The MOMA SDP combines IT marketing, customer care and billing into one unified solution to help companies increases data traffic and premium revenues while considerably minimizing capital, commercial, training and the technical requirements to do so.
The MOMA Content Management and Delivery Engine includes a wide range of commercial, technical and management benefits for operators, ASPs and third-party partners, including the following key features and modules such as advanced Web-based content management, handset compatibility management and content adaptation, easy to manage interface, and flexible multi-site Web/WAP portal builder.
A study from The ARC Group, specializing in providing worldwide technology and market analysis, research on the communications industry, estimates that ring tones now account for more than 10% of the $32.3 billion in sales from music market worldwide. The firm also forecasted that the global market for ring tones will grow to $5.2 billion in 2006 and gaming will reach $8.3 billion in 2008, an increase from $2.4 billion in 2004.
About Unefon
Unefon is a Mexican mobile telephony operator with the capacity to deliver a wide variety of telecommunication services. Its largest shareholders are the Saba Family and Unefon Holdings. The company started operations in 2000, has 1.4 million customers and has nationwide coverage.
About m-Wise
Founded in February 2000, m-Wise has rapidly established itself as a leading technology provider with the de facto Service Delivery Platform and related value-added data engines for Mobile Operators, Wireless ASPs, and large content and media providers.
Working closely with leading operators, ASPs and content providers, m-Wise is committed to take the lead and keep up to date with the latest industry headways in areas as diverse as content management and delivery, infotainment, mobile gaming and mobile community services. For more information, please visit www.m-wise.com.
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