CERRITOS, Calif., Oct. 25, 2006 (PRIMEZONE) -- Mass Connections(r), the nation's leader in retail marketing services, is going to the aid of high schools throughout the country with an innovative fundraising campaign.
Already known for their successful marketing research books, published and incorporated in university marketing classes throughout the country, Mass Connections has once again developed an impressive way to contribute to education. The program allows high school students, their teachers and parents, to conduct in-store events in their local groceries. The monies earned will be sent directly to the school program of their choice, whether it is an academic department, athletic team, band, or other extracurricular activity.
The potential impact on school fundraising efforts is enormous, considering that for every in-store event completed each individual will earn $60. Multiplied by the number of participants involved in a respective program, the total can be considerable, not to mention the incredible job experience each person will receive through their in-store marketing experience.
"The success of our children's education is paramount," said President and CEO of Mass Connections, Caroline Cotten Nakken. "With this program, Mass Connections is able to empower students, teachers, and parents to financially help their school programs while gaining invaluable job experience."
The program is scheduled to begin October 24th in Virginia and October 30th in Maryland. Working in conjunction with local area high school counselors, Mass Connections will expand the program for client retailers throughout the United States. Interested students, teachers and counselors must first register on Mass Connections' recruitment site -- www.staying-connected.com -- then sign a waiver so the monies earned are properly distributed, as well as a parental permission slip if the student is under 18.
Mass Connections is firmly committed to the education of students at all levels. Through the publishing of Touch America: The Consumer Connection, and Touch America: The Shopper Connection, the company provides primary source research for marketing students at America's top universities. The addition of this fundraising initiative is another step in promoting the importance of education while featuring the latest consumer products in America's top retailers. To find out more about conducting an in-store event to benefit your school, visit Mass Connections' event personnel recruitment site at www.staying-connected.com.
About Mass Connections
Based in Cerritos, Calif., Mass Connections' expertise and unparalleled capabilities drive its success in delivering effective and memorable marketing campaigns and events to its clients. As the nation's leader in consumer buzz and shopper marketing, Mass Connections is positioned to respond to the industry's need for efficient and accountable execution. Innovative design creatives, sourcing, fulfillment/distribution and unrivaled technology allow Mass Connections to provide the fullest benefit for an improved shopper experience and increased sales. Mass Connections is the nation's complete solution for all of your company's retail marketing needs. For more information on Mass Connections, visit http://www.massconnections.com or call toll free at 1-800-275-6650.