The Jewelry Exchange Announces the Opening of New Phoenix Store

TUSTIN, CA -- (MARKET WIRE) -- November 2, 2006 -- The Jewelry Exchange, the nation's leading independent direct diamond importer and manufacturer, announced today the opening of a new retail store in Phoenix. The store is the first in Arizona, and is scheduled to open on Monday, November 6, 2006.

The Jewelry Exchange has gained acclaim by offering consumers factory-direct pricing. The company manufactures most of the items they sell, and pass the savings on to the customer.

The Phoenix store will carry a wide variety of jewelry, including loose diamonds, semi-mounts, finished rings, bracelets, earrings and pendants. The store will also prominently feature their new "Journey Collection" -- beautiful jewelry that features an artistic pattern of individual diamonds, each progressively larger in size, symbolizing how love grows on the journey of life together.

The Jewelry Exchange in Phoenix will also feature on-site goldsmiths, available to prepare a custom setting or make repairs while you wait.

"We are so excited about bringing this unique way of buying jewelry into the Phoenix area," a company spokesman commented. "Now for the first time, Arizonans can get factory-direct pricing on jewelry, in all styles -- from classic to contemporary."

By manufacturing most of the jewelry they sell, maintaining low margins, and buying diamonds in huge volume direct from the source, the Jewelry Exchange is able to offer pricing that is typically 80% less than other jewelry stores.

The Jewelry Exchange has locations throughout the United States, and was recently named one of the top jewelers in America.

The new store is located at: 12644 North 28th Drive in Phoenix. The telephone number is (602) 548-7700.

For more information and further details, call 1-800-441-0715, or visit the website at www.jewelryexchange.com.