Women's Clothing Brand metrostyle Heats Things Up Online With a $10,000 Sweepstakes Giveaway Game!


BOSTON, Nov. 20, 2006 (PRIMEZONE) -- metrostyle(tm), part of Redcats USA, a multi-channel leader in women's clothing and home shopping, gives customers a chance to win a cash prize of $10,000 in their online sweepstakes Strike it Rich Instant Win Game. Play online every day at metrostyle.com for a chance to win the grand cash prize of $10,000, and a daily Instant Win Game prize of a $25 online gift certificate, plus enter weekly drawings for $100 egift certificates.

The metrostyle Strike It Rich Instant Win Game online sweepstakes began November 1st and will continue through January 11th. On January 15th there will be a drawing to announce the one official $10,000 cash prize winner.

"This online sweepstakes is our way of giving back to loyal customers who followed us through our brand transition from Lerner Catalog to metrostyle. It is their unique, dynamic personalities that inspired the new metrostyle brand so while our name has changed, our lasting commitment to fabulous women's fashion at great values has not. We want all our customers to be winners, which is why the $10,000 cash prize is just one of many prizes they can win in the online sweepstakes game," said Sandy Forgione, Vice President, General Brand Manager.

In a year-long brand transition metrostyle and metrostyle.com have emerged out of the old names Lerner(r) and LernerCatalog.com as leading women's clothing shopping destinations for fashionable, trend-setting women while still offering customers the career and casual wear in misses, petite and tall sizes that Lerner(r) is famous for.

The transition to metrostyle will continue for the remainder of 2006. Beginning in January 2007, Redcats USA will use the metrostyle name exclusively.

About Redcats USA

metrostyle(tm) is part of Redcats USA, a multi-channel leader in men's clothes, women's clothes, and lifestyles home shopping with nine well-known brands in its portfolio including: Chadwick's, metrostyle, Woman Within, Jessica London, Roaman's, La Redoute USA, KingSize, BrylaneHome and BrylaneHome Kitchen.

Redcats USA is a division of Redcats Group, a global leader in Home Shopping for apparel and home furnishing. Drawing on a multichannel network combining catalogues, e-commerce and stores, Redcats generated 4.4 billion euros of sales in 2005 with 17 brands in 26 countries and a staff of 20,000 associates. International sales account for 52% of the total. Redcats is a PPR Company. For any further information: http://www.redcats.com/.


            

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