Amazon Veteran Joins Mercent to Drive Service Delivery for Mercent Retail

SEATTLE, WA -- (MARKET WIRE) -- November 20, 2006 -- Mercent, a provider of online marketing technology and services for retail merchants, announced today the appointment of Alan Brozovich to Director of Service Delivery. Brozovich will be instrumental in driving the rapid integration of merchants' line of business systems with the Mercent Retail platform.

Mercent Retail integrates with existing back-end retail systems so marketers can make smarter online marketing decisions informed by back-end operational metrics including product inventory, cost of goods sold, and gross margin. Mercent Retail is a scalable platform that automates the scheduling, translation and transportation of product, inventory, order, referral, conversion, and financial settlement data for every SKU in the unique assortment assigned to each marketing channel.

The appointment of Brozovich is part of Mercent's continuing effort to recruit seasoned executives to deliver high-quality service for their roster of leading online merchants and future prospects. Brozovich will report directly to Mercent CEO Eric Best.

"Alan brings extensive experience and a proven track record in delivering value-added services to online retailers," said Eric Best, CEO of Mercent. "His expertise, gained through nearly seven years of service at Amazon.com, will enable Mercent to extend the growth of its online marketing service."

Prior to Mercent, Brozovich held multiple positions at Amazon.com ranging from his initial role developing Web applications for new product launches to managing the Retail Content Tools software team within Retail Systems. Most recently, he was the Director of Internet Production at World Vision, where he managed the Web production team and drove all e-commerce initiatives on its corporate Web site. Brozovich received a Bachelor of Arts degree in English literature from Seattle Pacific University.

About Mercent

Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and more than 30 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include GUESS?, Lucky Brand Jeans, SmartBargains, Wet Seal, Proflowers, Celebrate Express, Crabtree & Evelyn, Levenger, and other leading retailers. Mercent is an Amazon.com Certified System Integrator and SHOP.COM Certified Data Feed Provider. Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information: Mercent Contact: Michele Mehl 425-205-9444 Email Contact