BURLINGAME, Calif., Jan. 18, 2007 (PRIME NEWSWIRE) -- Mobile entertainment company Limbo 41414 invites players to leave real life behind to raid dungeons and zerg mobs in the world's most popular online game through its new Limbo Auction series featuring the World of Warcraft.
The company is launching a series of World of Warcraft Limbo Auctions - where the lowest, unique bid (not the highest bid) wins awesome prizes - including the World of Warcraft for PC or Mac, the newly released Burning Crusade expansion pack and a one-year online subscription to the MMORPG. The retail value of this prize is $239.95, but the winner will march away with it for pennies on the dollar.
Since launching in December 2005, Limbo 41414 has run more than 450 Limbo Auctions, awarding more than $390,000. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively.
The World of Warcraft Limbo Auction starts today and play continues through January 24th, with a new game starting each Wednesday for WOW-focused prizes. To start playing on your cell phone, simply text the keyword WOW to 41414. Or to play online, get the rules or learn more about the creators of the Limbo Auction, visit www.41414.com.
The "Limbo Auction" is an interactive game where the winner is the person making the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.). And, players can seamlessly switch between methods of entry - online or text messaging - for the same Limbo Auction based on their individual preferences and schedules.
About Limbo 41414
Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners and Draper Fisher Jurvetson. Limbo 41414's patented text messaging service can be played through all major U.S. mobile operators including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.
The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744