The Walking Company to Open New Store in San Francisco

Leading Retailer of Comfort Footwear Brings Premium Brands and Latest Styles of Quality Comfort Shoes and Accessories to First Location in The City by the Bay

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 19, 2007 -- The Walking Company, the leading retailer of comfort footwear in the U.S., today announced its first store in San Francisco will open its doors on Friday, March 23.

The new location will feature the latest styles and designs from more than 40 premium comfort footwear brands such as ECCO, Mephisto and Dansko. The Walking Company also offers a wide selection of comfort footwear from hard-to-find quality brands from around the world such as Pikolinos and Beautifeel. The store will offer a comprehensive selection for every walk of life, including dress shoes, sandals, clogs, boots and active.

"We have several stores located around the San Francisco area that perform very well for us, and are very excited to open our first downtown location," said Lee Cox, Senior Vice President of Retail at The Walking Company. "San Francisco is filled with people who embrace the comfort lifestyle, and we're looking forward to becoming the city's favorite place to buy premium comfort footwear."

The store will be located at San Francisco Center on Market Street, the newly reopened landmark located in the heart of the city. Mall hours are Monday-Saturday, 9:30 a.m.-9:00 p.m. and Sunday, 10:00 a.m.-7:00 p.m.

All of the footwear sold by The Walking Company comes with the company's promise of authentic comfort, which guarantees every product sold is manufactured to provide a maximum level of comfort to the wearer all day long. All products are made with the highest quality materials and unsurpassed craftsmanship.

In addition to a wide selection of comfort footwear, The Walking Company offers a variety of comfort-related accessories. The new store will also feature the Lynco orthotic system and digital foot-scanning technology. Customers who come into the store can have their feet scanned to identify their foot type and pressure points, and determine the appropriate Lynco orthotic for their feet. Orthotics, once used as a remedy for foot conditions, are now widely used by people wanting increased comfort and improved footwear performance.

The Walking Company, Inc. is a leading independent specialty retailer of high quality comfort shoes and accessories and is dedicated to bringing customers the best brands from around the world, featuring premium brands such as ECCO, Mephisto, Dansko, UGG and Merrell among many others. The Walking Company, a wholly owned subsidiary of Big Dog Holdings (NASDAQ: BDOG), sells its products through approximately 150 stores in premium malls across the country as well as The Walking Company catalog and Web site. More information is available at

Contact Information: Contact: Steve Honig The Honig Company, Inc. 818-986-4300 Email Contact