The Walking Company Opens New Location in Capital of the Cheese State

Leading Retailer of Comfort Footwear Set to Open Store, Bring Premium Brands and Latest Styles of Quality Comfort Shoes and Accessories to Madison, Wisconsin

MADISON, WI -- (MARKET WIRE) -- May 16, 2007 --The Walking Company, the leading retailer of comfort footwear in the U.S., today announced it will open a new location in Madison, Wis. on May 18.

At almost 1,500 square feet, the new location will feature the latest styles and designs from more than 40 premium comfort footwear brands such as ECCO, Mephisto and Dansko. The Walking Company also offers a wide selection of comfort footwear from hard-to-find quality brands from around the world such as Pikolinos and Beautifeel. The store will offer a comprehensive selection for every walk of life, including dress shoes, sandals, clogs, boots and active.

The new store will be located at West Towne Mall, which is home to favorite stores such as Boston Store, JCPenney and Sears. The mall features more than 110 specialty stores including Aveda, Williams-Sonoma, Banana Republic, Express, Ann Taylor, Abercrombie & Fitch, and American Eagle Outfitters. West Towne Mall also offers 17 delicious eateries making the mall a true shopping experience. West Towne Mall is located at the corner of Gammon Road and Mineral Point Road at Highway 12-14. Mall hours are Monday-Saturday, 10:00 a.m.-9:00 p.m. and Sunday, 11:00 a.m.-6:00 p.m.

"We've had a fair amount of catalog and online business coming from the Madison area, and are pleased to finally offer our customers a location where they can shop one of the largest selections of comfort footwear of any retailer in the country," said Lee Cox, Senior Vice President of Retail at The Walking Company. "We're certain our customers in the Madison area will benefit from having this new location and the more than 40 brands of premium footwear we offer."

All of the footwear sold by The Walking Company comes with the company's promise of authentic comfort, which guarantees every product sold is manufactured to provide a maximum level of comfort to the wearer all day long. All products are made with the highest quality materials and unsurpassed craftsmanship.

In addition to a wide selection of comfort footwear, The Walking Company offers a variety of comfort-related accessories. The new store will also feature the Lynco orthotic system and digital foot scanning technology. Customers who come into the store can have their feet scanned to identify their foot type and pressure points, and determine the appropriate Lynco orthotic for their feet. Orthotics, once used as a remedy for foot conditions, are now widely used by people wanting increased comfort and improved footwear performance.

The Walking Company, Inc. is a leading independent specialty retailer of high quality comfort shoes and accessories and is dedicated to bringing customers the best brands from around the world, featuring premium brands such as ECCO, Mephisto, Dansko, UGG and Merrell among many others. The Walking Company, a wholly owned subsidiary of Big Dog Holdings (NASDAQ: BDOG), sells its products through approximately 150 stores in premium malls across the country as well as The Walking Company catalog and Web site. More information is available at

Contact Information: Contact: Steve Honig The Honig Company, Inc. 818-986-4300 Email Contact