Media Advisory: Harte-Hanks Trillium Software(R) to Host Webinar Addressing Master Data Management (MDM)

'Getting Your Data Ready for MDM: How to Deliver the Right Data, to the Right Person, in the Right Place, (and in the Right Context)'

BILLERICA, MA--(Marketwire - June 5, 2007) -

What: Trillium Software®, a business of Harte-Hanks (NYSE: HHS), and the leading enabler of Total Data Quality solutions, will host a complimentary one-hour Web seminar designed to discuss data quality's role in master data management initiatives, and how to analyze, clean and automate organizational data for an efficient MDM implementation.

When: To accommodate a global audience, this Web seminar will be held twice on Wednesday, June 6, 2007.

Wednesday, June 6, 2007
2:00 p.m. EDT / 11:00 a.m. PDT
2:00 p.m. GMT (UK) / 9:00 a.m. EDT
Who: Harte-Hanks Trillium Software's Director of Product Solutions Fil Sanna will address an approach to data integration and migration projects applicable to every organization. He'll provide valuable insights and best practices as proven by Trillium Software's customers and partners.

Why: Regardless of an enterprise's MDM strategy or timelines, every organization will need to execute various basic steps of a data integration or data migration project. Therefore it is critical to truly understand all source data, confirm that it will ultimately support business requirements, account for problems and anomalies that exist within these sources, and create detailed design for data integration.

This Web seminar will cover:

--  The keys to gaining a better understanding of source data for an MDM
--  How to analyze the risk inherent in source systems prior to starting
    an MDM initiative
--  How to understand what's truly in source data for better MDM project
--  How to clean source data for efficient MDM implementations
--  Automation of the data improvement processes to keep master data
    accurate over time
Harte-Hanks Trillium Software partners with the leading MDM application vendors, such as SAP, Oracle, TIBCO, and Teradata. Trillium Software's MDM application interfaces are designed to enable organizations to integrate data cleansing processing quickly and easily as part of their complete MDM solution.

Registration: Pre-registration is now open and required (copy and paste this link in your web browser): e%2Fmainframe.php%3Fmainurl%3D%2Ftrilliumsoftware%2Fonstage%2Ftool%2Fevent% 2Fevent_detail.php%3FEventID%3D301119902%26FirstEnter%3D1%26GuestTimeZone%3 D%26SourceId%3D&Rnd8072=0.841918593358664

Editorial Contact: Members of the media may request more information from Karyn Martin, Emerge PR,, (617) 729-3173.

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Visit the Harte-Hanks Web site at or call (800) 456-9748 in the USA and in the United Kingdom call +44 (0) 1344 325500.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the USA, +44 (0) 118 940 7666 in the UK, +49 7031 714 756 in Germany, or visit Trillium Software online at

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information: Contact: Karyn Martin Emerge PR (617) 729-3173