NEW YORK, June 25, 2007 (PRIME NEWSWIRE) -- CyberFund, Inc. (OTCBB:CYFD) announced today that ROK Entertainment Group Limited, a leading mobile technology and applications development company, had acquired Blubox, a data optimization and compression developer. In May 2007, ROK announced it had agreed to be acquired by CyberFund, Inc. in a Share Exchange Agreement.
Commenting on the acquisition, Jonathan Kendrick, Chairman of ROK said, "Blubox has created the most powerful, user-friendly and original compression technologies for the management of digital imagery and data files that we have yet seen and, with our core interest being in mobile phone applications, we know there is a massive potential, worldwide, for this technology in the mobile phone space in addition to, and in conjunction with, the online service."
The Blubox photo-management application is aimed at people who wish to store and manage their digital photographs online and is available as a free download at www.blubox.com
Blubox can be shared with friends, family and colleagues for viewing and printing of photographs and other data files online.
With an estimated 90 billion digital images stored on home computers worldwide with a further 20 billion more being added annually, along with the development of increasingly powerful digital cameras, the storage of digital images is becoming an increasing problem on home computers.
"Blubox technology compresses JPEG files by 80%," said Peter Boswell of Blubox. "This not only drastically reduces the amount of space required to store images but also speeds-up the transfer of the compressed files enormously."
ROK will deploy a specially-developed version of Blubox technologies to enable the fast and effective transfer of images to and from mobile phones and to increase the number of images able to be stored on cellular devices.
"We have already seen huge interest and uptake of the PC version of Blubox since its launch in October last year, with 75,000 people experiencing the powerful compression and encryption qualities of the application," added Boswell. "We will continue to deploy Blubox in a number of ways including OEM with partners in the device hardware space."
"Given the fact that most mobiles have limited data-storage capacity and MMS is all-too often very slow and expensive to use, Blubox Mobile will make the transfer and storage of digital imagery on mobile phones far quicker and cheaper than ever before," added Kendrick, "and with ROK's global reach in the mobile space, we are hugely excited at the scale and scope of both the online and mobile potential of Blubox."
ROK is best known for its mass-market mobile TV technologies which allow the streaming of video over existing 2.5G, 3G and wi-fi networks.
Formed by Jonathan Kendrick and John Paul DeJoria in 2003 with a mandate to develop innovative technologies for the delivery of entertainment services to mobile phones, ROK has been privately financed to date. With 150 staff and offices in the U.K., U.S. and China, ROK has filed more than 40 international patent applications for it's suite of mobile technologies and applications. Additional information about ROK is available at www.rokcorp.com.