Business Process Outsourcing: Vales Consulting and Crescent Partners Form Strategic Partnership to Build Brand Centric Value Propositions That Help Service Providers Win More Business

The Most Widely Used Business Development Consultant in the IT Services Industry Teams With Award Winning Branding and Design Firm

NEW YORK, July 12, 2007 (PRIME NEWSWIRE) -- The Vales Consulting Group, the most widely used business development consultants in the information technology outsourcing (ITO), software, and business process outsourcing (BPO) industries, has formed a strategic partnership with Crescent Partners, the strategic brand identity firm known for turning companies into brands. Crescent Partners was founded by Charlie Reisler, a former Siegel & Gale partner who has led branding programs for many of today's market leaders in both the consumer and business-to-business marketplaces.

"Charlie Reisler is a visionary that shares our passion for helping companies win more business in today's highly competitive IT services marketplace," said Joe Vales, Senior Partner, Vales Consulting Group. "Together, Vales Consulting and Crescent Partners will apply a `Winner Takes All' approach to branding and marketing where the market winners are the firms that integrate powerful value propositions into brand identities that dominate and shape markets for years."

"When you look under the covers and take a hard look at firms in the software and outsourcing industries, you see a slew of commodity-like positionings that frequently confuse and delay the vendor selection process used by today's highly sophisticated buyers," said Gil Parker, Partner, Vales Consulting Group. "The market is shouting for service providers who communicate with passion and substance why they represent the best-value solution and weave this message into the fabric of their brands and their special identity. The service provider who builds a multi-bucket value proposition and brings it to life with a fully integrated brand-centric identity will dramatically increase its win rate. This represents a great opportunity for marketing and business development groups to come together to win more business for their business lines."

"We have closely tracked the work of the Vales Consulting Group for years and have seen first-hand how their proprietary approach to building value propositions for service providers supports the high win rates their clients enjoy," said Charlie Reisler, Managing Director and Founder, Crescent Partners. "By working together in a strategic partnership, we can take the value proposition to another level and help our clients further differentiate their services and capture the business opportunities that will have a direct impact on building and sustaining shareholder value."

About Crescent Partners

Crescent Partners, LLC is a strategic branding and design consulting firm that helps define and differentiate companies... helping them achieve their business objectives. While our background and expertise is the world of branding, design and marketing, our focus is solving clients' business problems by clarifying a company's offering to create compelling, relevant brand positioning, providing customers, current or potential, with credible reasons to support the organization. We help turn companies into brands. Crescent Partners can be reached at (973) 931-8737 or via email at

About Vales Consulting Group

Vales Consulting Group, LLC was established in 2001 as a strategic advisory firm providing marketing and business development services to the senior management of the leading service providers, private equity firms, and other professional organizations in the ITO, software, and BPO marketplace. The group combines in-depth knowledge of market conditions and business opportunities, world-class sales proposal process expertise from lead generation to close, and the ability to work effectively with senior management to help its clients build and sustain market leadership. No other firm can match Vales Consulting Group's expertise in developing robust value propositions for their clients and understanding what it takes to win business. FAO Today magazine in its February 2007 issue described the Vales Consulting Group as the `most widely used business development consultants in the IT services industry.'"

Vales Consulting Group ( can be reached via telephone at 1-914-967-3200 or via email at

About Vales Advisors LLC

Vales Advisors, LLC was founded by Joseph Vales in 2006. It is a business advisory firm structured to help service providers identify potential partnerships, alliances and acquisitions; to make introductions and referrals; and to consult on business agreements. The firm represents both strategic buyers and leading private equity firms and is currently involved in several transactions in the ITO, software, and BPO marketplace.


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