Back-to-School Shopping Made Easier With Nation-Wide Mall Local Search Service

LOS ALTOS, CA--(Marketwire - July 18, 2007) - NearbyNow is an online service that helps parents -- and all consumers -- find any product, brand, or sale at the nearby mall by searching the mall's Web site from home before they shop. The service also lets them place those "must have" items on-hold ahead of time and pick them up in-store with the "reserve this product" service. As an added bonus, every time a parent reserves a product online, between August 3 and September 3, 2007, they will be automatically entered into the NearbyNow "Back-to-School" promotion (http://www.nearbynow.com/bts07).

Back-to-school can be an exciting and equally stressful time for parents, as they face the daunting task of shopping for their kids' perfect school gear. With the back-to-school season soon to be in full swing, NearbyNow comes to the rescue of busy parents everywhere -- so now they don't have to worry about running around and missing that favorite back-to-school item. All they have to do is "reserve a product" online, and have it waiting for them when they get to the mall.

"We know that parents are pressed for time, so we've made it easier," said Scott Dunlap, chief executive officer of NearbyNow, Inc. "The number of consumers that research products and services online before buying them in a store is growing significantly, so it makes sense that parents would head to the Internet first, before that trip to the mall. Now we are giving them an added incentive with a chance to win during our Back-to-School promotion."

Parents can win one of four "Back-to-School Kits" that includes: one MacBook® computer, iPhone™ and iPod® Shuffle mobile digital devices, Nintendo DS® hand-held gaming device, plus other prizes loaded in The North Face® backpack, making Back to School 2007 fun and convenient for everyone.

The sweepstakes is open to U.S. residents age 13 or older, and there is no purchase required to enter or win. NearbyNow has partnered with renowned shopping mall operators -- The Westfield Group, CBL & Associates Properties, and General Growth Properties -- so shoppers can log on to http://www.nearbynow.com/bts07 to find the nearest mall and additional sweepstakes information.

What's more, parents will also find the mall's Web site lists all current sales and coupons available at the mall so they never miss out on savings. Once in the mall parents and shoppers can search for last minute items from their mobile phone -- now an instant directory to help locate specific products and find out about spotlight promotions and sales.

MacBook, iPhone, iPod and Shuffle are trademarks of Apple, Inc., registered in the U.S. and other countries. The North Face® is a registered trademark of The North Face, Inc. Nintendo DS® Lite is a trademark of Nintendo of America, Inc. These companies are not sponsors of or otherwise affiliated with this promotion.

About NearbyNow, Inc.

NearbyNow, Inc. provides a unique online service that allows consumers to search all products, brands, and sales currently available at local shopping centers using the Internet or mobile phones. Working with shopping centers and retailers across the United States, NearbyNow enables consumers to easily access local information both before and during their shopping trips. The company also creates an efficient marketing tool for retailers to target nearby consumers, helping to drive sales by turning online shoppers into in-store buyers. NearbyNow is headquartered in Los Altos, Calif. Additional information can be obtained by phone at (650) 947-1300 or via the Web at www.nearbynow.com.

Contact Information: MEDIA CONTACT: Beth Trier Trier and Company for NearbyNow 415.5285-6147 - direct