GlucaSafe, the Sweet Success Diabetic-Friendly Beverage, Continues to Sell Out Through Online Retailers


SAN ANTONIO, Aug. 22, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises, Inc. (OTCBB:SWTS), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today that the company's revolutionary GlucaSafe -- a functional health beverage -- developed to maintain healthy glucose levels, lower hypertension and cholesterol -- has sold out its initial order on Samsclub.com and has received a follow on order from Samsclub.com fulfillment house, Vision Marketing Resources.

With no promotion, all inventory was depleted through Samsclub.com within the first 30 days of the product being available online. This is another example of the strong appeal of Sweet Success' diabetes-friendly beverage, GlucaSafe by online retailers. The Company is currently holding talks with other online retailers including two drug chains.

"Online sales could be a very large segment of our GlucaSafe market since most of the GlucaSafe buyers are using it like a program and placing orders for at least one or two of our beverages per month," said William Gallagher Sweet Success CEO. "Thus they like to have a case minimum of 24 singles delivered to their doorstep."

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success brand in 2002. Historically Sweet Success(r) averaged over $50 million a year in net revenues primarily from its chocolate shake which accounted for approximately 85% of sales. Today Sweet Success continues to experience strong demand for the chocolate shake which is been converted to the all natural Chocolate VitaTein Super Shake.

The Sweet Success Enterprises Inc. logo is available athttp://www.primenewswire.com/newsroom/prs/?pkgid=3428

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.



            

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