HumWare Media Corp. KO's the Industry With the First MMA/UFC Game for Bars and Restaurants

GOLDEN, Colo., Aug. 27, 2007 (PRIME NEWSWIRE) -- HumWare Media Corporation (Pink Sheets:HMWM) today announced it successfully launched a new play along Boondoggle Sports Network (BSN) DayGame in conjunction with the Ultimate Fighting Championship on Saturday August 25, 2007.

"MMA is the fastest growing sport eclipsing the NBA, NHL and MLB in cable ratings among the crowd that bars and advertisers want to target," John Huemoeller, CEO of HumWare, commented. "By the time this press release hits the wire our sales team will be contacting the thousands of bars across the U.S. that subscribe to pay-per-view MMA fights to show them how BSN can improve their customer experience and increase associated revenues. We believe we will be able to significantly add to our client base with this new offering."

The emergence of Mixed Martial Arts fighting has become a worldwide story, including a featured segment on CBS' "60 Minutes" news magazine program and feature pieces throughout the newspaper and magazine industry. As stated by "60 Minutes," "MMA is the fastest growing sport in the country, appealing to the coveted demographic that advertisers have been losing steadily -- males ages 18 to 34."

BSN allows sports bars and restaurants across the country to run contests in conjunction with the pay-per-view fight wherein patrons pick winners of bouts and compete against others inside the establishment or across the country. Guests' selections are displayed on televisions inside the restaurant on personalized leaderboards. The contests are updated in real-time and the restaurants award prizes to the contests winners.

BSN offers establishments year-round interactive fantasy sports contests and sports trivia entertainment that is delivered via the Internet and displayed on television monitors. BSN increases traffic, brings patrons back to their favorite bar and promotes higher revenues for our growing client list of sports bars and restaurants. The network also delivers targeted local, regional or national advertising interspersed within the games.

About HumWare Media Corporation

HumWare Media is an emerging out-of-home "new media" advertising/marketing company operating various digital networks and unique online fantasy sports contests. The Company also sells sports memorabilia through its wholly-owned subsidiary Timeless Sports Inc.

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