CERRITOS, Calif., Aug. 29, 2007 (PRIME NEWSWIRE) -- Mass Connections(r) (MC), the nation's leader in retail marketing, connecting brands with consumers -- in-store, online and in life -- announced today a partnership with Winn-Dixie Stores, which will integrate the innovative marketing expertise of MC with one of the leading supermarkets. Winn-Dixie operates 520 supermarkets throughout the Southeastern United States with stores in Florida, Georgia, Alabama, Mississippi and Louisiana.
The agreement begins Sept. 1 and will engage MC to promote products to American consumers through in-store events, incorporating point-of-sale (POS) materials and buzz marketing. With 30,000 sampling events annually, the company's full range of "Retailtainment" services will connect shoppers to Winn-Dixie's latest products.
"We embrace this relationship with Winn Dixie and are very excited to have been selected as their events marketing partner," says Caroline Cotten-Nakken, president and CEO of Mass Connections. "Our Consumer Connectors are trained in retail marketing and understand the brands. They will prove to be a tremendous asset, delivering both effective and creative programs in the stores."
"After much due diligence, we selected MC as our In-Store Event provider because their program offers more capabilities and expertise than any company -- nationally, locally and even internally," says Dave Henry, senior vice president of marketing for Winn-Dixie. "The MC labor model is sustainable, secure and attracts the highest quality employees who are continually background checked and performance monitored."
Henry added that Winn-Dixie would like additional access to national intelligence and funds, but their primary objective is to provide the best possible shopping experience for their customers. Winn-Dixie is looking to additional opportunities with MC's viral/buzz marketing programs.
Throughout retail chains nationwide, MC delivers the latest products to American consumers with innovative marketing techniques and deliverables. Its proven methodology stays ahead of retail trends and enhances product exposure, all the while backed by retail experts and state-of-the-art technology. In successful partnerships with respected companies like Kraft Foods(r), General Mills(r), Diageo(r), and Masterfoods(r), MC exhibits operational and financial transparencies that include Sarbanes-Oxley compliance and ISO 9001:2000 Certification.
About Mass Connections
Based in Cerritos, CA, Mass Connections is the nation's leader in retail marketing, connecting brands with consumers -- in store, online and in life. By utilizing innovative and unrivaled technology, MC responds to the industry's need for accountable execution, with more than 1 million events annually across the country. MC's expertise and unparalleled capabilities drive success by delivering effective and memorable marketing campaigns and events for clients. Unmatched in its field for quality services and noted for its ISO certification, this woman-owned company is unique to the industry. MC's proprietary database contains 100,000 personnel, who have been screened, background checked and trained as Consumer Connectors, to promote the latest brands on behalf of its clients. Operating with over $100 million in annual revenues, MC is the nation's complete solution for a company's retail marketing needs. For more information on Mass Connections, visit www.massconnections.com or call 1-800-275-6650.