Media Advisory: Harte-Hanks Trillium Software(R) to Sponsor MDM Webinar With Industry Expert

Learn How Companies Are 'Overcoming Challenges to Master Data Management Success'

BILLERICA, MA--(Marketwire - October 3, 2007) -

What: Trillium Software®, a business of Harte-Hanks (NYSE: HHS), and a leading enabler of Total Data Quality solutions, is sponsoring a complimentary one-hour Webinar titled, "Overcoming Challenges to Master Data Management (MDM) Success," as a part of the TDWI [The Data Warehousing Institute] Webinar series.

When: Wednesday, October 3, at 12:00 p.m. EDT/9:00 a.m. PDT

Who: David Loshin, president of Knowledge Integrity, Inc., will discuss challenges to a successful MDM deployment and share strategies for overcoming these hurdles. Specifically, Loshin will focus on challenges in three categories: organizational (people concerns), operational (transition and integration concerns), and technical (architecture and migration concerns).

Why: A centralized master repository of commonly used and shared data sets can increase consistency, improve data quality, reduce management and development costs, and enable more effective operations and analytics. However, transitioning from an organization with distributed data sets managed within lines of business to a model where replicated data are pulled under enterprise management might introduce stresses to the overall environment. Understanding in advance the nature of these challenges allows for proper preparation and planning.

Registration: Now open and required

Editorial Contact: Members of the media may request more information from Karyn Martin, Emerge PR,, (617) 729-3173.

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Visit the Harte-Hanks Web site at or call (800) 456-9748 in the USA and in the United Kingdom call +44 (0) 1344 325500.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the USA, +44 (0) 118 940 7666 in the UK, +49 7031 714 756 in Germany, or visit Trillium Software online at

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information: Contact: Karyn Martin Emerge PR (617) 729-3173