-- Products and trends will be featured in the CG! Concierge section of
CosmoGIRL! magazine, directing readers to www.nearbynow.com/CosmoGIRL to
reserve items and arrange pick-up.
-- On www.nearbynow.com/CosmoGIRL, shoppers choose their desired
product(s), and input their city and shopping mall. NearbyNow will verify
availability and reserve the item(s).
-- Shoppers can also text NEARBY (632729) from their mobile phones to
search for CG! Concierge products.
Advertisers and products featured in CG! Concierge includes Givenchy®,
Soda Shoes®, Ubisoft®, Anne Michelle® Shoes, and Hannah Montana®
Video Games.
"Our technology is designed to make shopping at your local mall as easy as
possible," said Scott Dunlap, CEO of NearbyNow. "Now you can head to the
mall knowing that the item you want will be there, in the size and color
you need. We have seen significant use of our service by young,
fashion-conscious women. The partnership with CosmoGIRL! is a perfect fit
for us and we are very excited to be working with the magazine."
Retailers and brands alike have found that NearbyNow's service provides a
valuable advertising venue for reaching those "high intent to buy"
shoppers, and to drive in-store sales. Often referred to as the "Google of
shopping malls," NearbyNow makes it easy to search for any product, brand,
or sale at over 200 malls in over 130 cities across the US using the
Internet or mobile phones. The ability to immediately target consumers in
the 48 hours prior to purchase and drive consumers directly into stores is
a powerful innovation that can naturally extend traditional print, TV, and
search advertising. According to Forrester Research, the Internet will
influence more than $1.1 trillion in in-store sales by 2011.
Sales and Partnership Inquiries
Shopping Center Management and Retailers interested in additional
information can contact the NearbyNow sales and business development team
at bizdev@nearbynow.com.
About CosmoGIRL!
CosmoGIRL! empowers and inspires young women to be leaders in all aspects
of their lives. From setting the latest trends to standing up for what they
believe in, our readers were Born To Lead. CosmoGIRL! publishes ten issues
annually, as well as CosmoGIRL! Prom. Teens can also interact with the
brand on the digital front, with Cosmogirl.com and CosmoGIRL! mobile
(m.cosmogirl.com). The magazine is published by Hearst Magazines, a unit of
Hearst Corporation (www.hearst.com) and one of the world's largest
publishers of monthly magazines, with nearly 200 editions around the world,
including 19 U.S. titles and 20 magazines in the United Kingdom, published
through its wholly owned subsidiary, The National Magazine Company Limited.
Hearst reaches more adults than any other publisher of monthly magazines
(74.1 million total adults, according to MRI, spring 07).
About NearbyNow, Inc.
NearbyNow, Inc. provides a unique online service that allows consumers to
search all products, brands, and sales currently available at local
shopping centers using the Internet or mobile phones. Working with shopping
centers and retailers across the United States, NearbyNow enables consumers
to easily access local information both before and during their shopping
trips. The company also creates an efficient marketing tool for retailers
to target nearby consumers, helping to drive sales by turning online
shoppers into in-store buyers. NearbyNow is headquartered in Los Altos, CA.
Additional information can be obtained by phone at (650) 947-1300 or via
the Web at www.nearbynow.com.
Contact Information: MEDIA CONTACTS: Alicia V. Nieva-Woodgate Trier and Company for NearbyNow 415.515.0866 - direct alicia@triercompany.com Corinne Kotler Hearst Magazines 212.649.2583 ckotler@hearst.com