-- an MDM Project Planning Checklist
-- a white paper titled "Data Quality in the MDM Ecosystem" prepared by
Trillium Software
-- the Gartner "Magic Quadrant for Data Quality Tools, 2007" (an
independent research note of data quality software available to global
enterprises today, with Trillium Software analyzed among these tools)
-- case studies of successful MDM and Data Governance implementations
-- additional materials for educational purposes
"The MDM market place is filled with resources on how to envision and
implement infrastructure, but until now has been sorely lacking in guidance
and best practices for the quality of information that will ultimately feed
these systems," said Len Dubois, vice president of marketing, Trillium
Software at Harte-Hanks. "Our MDM Readiness Kit provides a roadmap for
cross-enterprise data quality and governance in operational and analytical
solutions. Increasingly, businesses understand that the success of each
and all of their business intelligence initiatives depends on high quality
information to keep enterprise 'master' data uniform, timely and accurate."
The MDM Readiness Kit is complimentary from Trillium Software and can be
downloaded, in exchange for contact information, at
http://mdm.trilliumsoftware.com
About Harte-Hanks
Harte-Hanks is a worldwide direct and targeted marketing company that
provides marketing services and shopper advertising opportunities to local,
regional, national and international consumer and business-to-business
marketers. Harte-Hanks Direct Marketing improves return on its clients'
marketing investment by increasing their prospect and customer value -- a
process of "customer optimization" -- organized around five strategic
considerations: Information (data collection/management) -- Opportunity
(data access/utilization) -- Insight (data analysis/interpretation) --
Engagement (knowledge application) -- Interaction (program execution).
Expert in integrating this process, Harte-Hanks Direct Marketing is highly
skilled at tailoring solutions for each of the vertical markets it serves.
Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800)
456-9748.
Harte-Hanks Trillium Software enables organizations to achieve Total Data
Quality by providing a full complement of technologies and services
providing global data profiling, data cleansing, enhancement, and data
linking for e-business, customer relationship management, enterprise
resource planning, supply chain management, data warehouse, and other
enterprise applications. For more information about Trillium Software and
its offerings, call (978) 436-8900 in the USA and in the United Kingdom
call +44 (0) 118 940 7666 or visit Trillium Software online at
http://www.trilliumsoftware.com.
This document may contain trademarks that are owned or licensed by
Harte-Hanks, Inc., and its subsidiaries, including, without limitation,
Trillium Software and other names and marks. All other brand names,
product names, or trademarks belong to their respective holders.
Contact Information: Media Contacts: Patricia Mercier Harte-Hanks Trillium Software (978) 436-2794 Karyn Martin Emerge PR (617) 729-3173