EYI Subsidiary Enters Into Distribution Agreement


BURNABY, British Columbia, Nov. 29, 2007 (PRIME NEWSWIRE) -- EYI Industries Inc. ("EYI") (OTCBB:EYII) is pleased to announce that its subsidiary, Essential Environmental Products (International) Limited ("EEPI") (http://www.eepint.com), has entered into an agreement with ECO Fuel Savers for the Master Agent Distribution rights for EEPI's Mach 3 SEFS HD product. Mach 3 SEFS HD is a fuel additive product that has been specifically formulated for fuel enhancement catalysts for heavy duty diesel internal combustion engines, turbines, locomotives, open combustion furnaces and boilers, power generating and marine diesel engines.

ECO Fuel Savers will be EEPI's exclusive distributor for the States of Florida, Georgia, Alabama, North & South Carolina, Tennessee, Mississippi, Louisiana and Arkansas. The minimum product order is $1,750,000 in year one, $5,000,000 in year two and $8,000,000 in year three. EEPI has received the first order for Mach 3 SEFS in the amount of $49,923.36.

Dori O'Neill, President and CEO of EEPI, states, "Establishing our first Master Distributor in the United States is an important step for EEPI's International growth. I am optimistic ECO Fuel Savers and their management team share the same goal as EEPI, to do their part to help lower toxic exhaust emissions without any cost to the end user. Mach 3 SEFS has demonstrated, in independent testing to 44% of Oxides of Nitrogen (NOX), a reduction of 33% of Carbon monoxide (CO), and a reduction of 7% of Hydrocarbons (HC), without increasing the level of Carbon Dioxide (CO2). We believe having distribution in these key geographical areas will assist us in our plan to lower industrial contaminants while improving fuel economy."

James Eisenman, President of ECO Fuel Savers, states, "I recently attended EEPI's Certified Fuel Specialist training program held in Vancouver, Canada. It was at that event that I discovered how effective EEPI's Mach 3 SEFS HD was at reducing toxic exhaust emissions. I decided right then and there that I wanted to be part of the solution for the environmental issues that the world faces today. I believe that Mach 3 SEFS HD addresses many of these issues and we are proud to be EEPI's Master Distributor of Mach 3 SEFS HD for Florida, Georgia, Alabama, North & South Carolina, Tennessee, Mississippi, Louisiana and Arkansas. I control a mid-size operation that has fork lifts, truck, loaders and other industrial equipment. After using MACH 3 SEFS HD in my own operation and seeing the results first hand, I know the product lowered our fuel costs. Now that I know that it is not only reducing our monthly fuel bill but at the same time lowering emissions, I just knew that I had to get involved in marketing this very necessary and timely product."

About EYI (http://www.eyicom.com)

EYI Industries Inc., through its subsidiaries, markets products that promote health, well-being and lifestyle. Recently, EYI announced that its subsidiaries acquired the distribution rights for the ULTIMATE ME2 and Mach 3 SEFS HD products. ULTIMATE ME2 and Mach 3 SEFS HD are fuel additive products. EYI also distributes a consumer product that reduces Arsenic and other contaminates to a negligible level from drinking water. The portable water filtration product's name is Code Blue and is exclusively provided to EYI. In addition, EYI sells dietary supplements and personal care products. A large portion of our sales are from CALORAD(r), a liquid protein supplement that has brought weight loss benefits to our customers. More than six million bottles of CALORAD(r) have been sold since EYI was founded in 1995. PROSOTEINE(r) is a revolutionary and safe nutritional supplement that gives your body a boost that not only supports you in the moment but also rebuilds your body, cell by cell, bringing our customers the benefits of a natural Energy drink. PROSOTEINE(r) is experiencing similar success to CALORAD(r).

This press release contains forward-looking statements, particularly as related to, among other things, EYI's product purchase agreements and EYI's business strategy. The words or phrases "would be,'' "will allow,'' "intends to,'' "may result,'' "are expected to,'' "will continue,'' "anticipates,'' "expects,'' "estimate,'' "project,'' "indicate,'' "could,'' "potentially,'' "should,'' "believe,'' "considers'' or similar expressions are intended to identify "forward-looking statements.'' Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be canceled, and other factors that may cause EYI's actual results, performance or achievements, or developments in its industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the enforceability of its product purchase contracts in foreign countries, the performance of EYI's staff, management, financing, competition, EYI's ability to implement or manage its expansion strategy, general economic conditions and other factors that are detailed in EYI's Annual Report on Form 10-KSB and on documents EYI files from time-to-time with the Securities and Exchange Commission. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. EYI cautions readers not to place undue reliance on such statements. EYI does not undertake, and specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from the EYI's expectations and estimates.

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