SAN FRANCISCO and CHICAGO, Dec. 4, 2007 (PRIME NEWSWIRE) -- Canopy Financial, the market leader in financial technology solutions for consumer-driven healthcare, today launched its new Health Savings Account (HSA) Marketing Suite. The new suite of services is designed to assist Canopy's client base of banking institutions, asset managers, and healthcare companies in marketing to and educating consumers about the benefits of HSAs.
"Successful adoption of consumer-driven healthcare products requires education," said Vik Kashyap, Chairman and Founder of Canopy Financial. "Our comprehensive, integrated marketing and account acquisition solutions will help ensure our clients' success in launching and growing their account base."
Canopy's new services include:
* Marketing website that seamlessly integrates with enrollment
and account management platforms
* Turnkey marketing and education materials designed to
effectively educate and sell to all key constituents in the
sales cycle
* Lead generation through a premium listing on hsainsider.com,
the industry's most heavily trafficked and recognizable HSA
website
* Total campaign management with end-to-end customized
campaigns, specifically designed to attract deposits
* Access to best practices in the evolving consumer-driven
healthcare market
Traci Roberts, who previously served as Marketing Manager for Health Savings Accounts at Kaiser Permanente, is leading the new initiative at Canopy. Prior to Kaiser, Roberts served in various marketing and product management roles at Charles Schwab & Company and in online marketing at Wells Fargo.
"We are still in the early stages of consumer-driven healthcare," said Red Gillen, Senior Analyst at Celent. "The key to success for insurers and financial institutions hinges on continuous education-not only during the enrollment period, but throughout the entire plan year."
About Canopy Financial
Canopy Financial provides innovative technology solutions that connect healthcare and financial services. With clients that include Wachovia, Sovereign Bank, Principal Financial Group, Fifth Third Bank, eHealthInsurance.com, CVS/Caremark, and Coventry Health Care, Canopy powers the development and delivery of complete healthcare banking services for both consumers and businesses. Founded in 2004, Canopy maintains offices in San Francisco and Chicago. For more information, please visit our web site at www.canopyfi.com or call 1-866-960-4700.