The Men's Guide to Surviving Holiday Shopping

Ease Holiday Shopping Stress With a Few Tips From NearbyNow

LOS ALTOS, CA--(Marketwire - December 12, 2007) - When it comes to holiday shopping, men and women are known to practice different rituals. The conventional wisdom is women browse and shop, while men simply go out and buy. Most women spend time planning their purchases and do their holiday shopping over a period of time. Men, on the other hand, tend to wait until the very last minute, and often end up choosing whatever happens to be available in the store that day -- not the ideal way to go about buying the right gift.

Thanks to a new search service from NearbyNow that lets shoppers check store inventory from the Internet or mobile phone, and even reserve products for later pick up, this year's holiday shopping is easier than ever before. NearbyNow's service is available in nearly 200 shopping malls in 130 U.S. cities for the first time this year, empowering men and women alike to experience stress-free shopping this holiday season.

NearbyNow offers up some holiday shopping survival tips for you this holiday shopping season.

--  Check availability online before going to the mall and reserve your
    products to make sure they are waiting for you when you arrive. Over 200
    malls across the U.S. now offer a service powered by NearbyNow -- allowing
    consumers to check availability from the mall's website -- in 10 minutes or
    less, with the option to reserve item for in-store pick up. Now you can
    request to have your product reserve confirmation sent to your mobile phone
    -- great when you're on the go.
--  Always on and always available -- Your mobile phone provides 24/7
    access to find gifts at your local mall. With the launch of NearbyNow's new
    MobileMenu service you can search for products, brands, sales anywhere,
    anytime! Just send a text message to NEARBY (632729) and NearbyNow will
    instantly locate your local mall. From there just follow the MobileMenu
    instructions. Shopping has never been so easy.
--  Size, color, and brands matter -- Don't forget to check clothing or
    shoe sizes for your significant other! It's likely they prefer specific
    brands, colors and sizes. Check availability, reserve online for in-store
    pickup. Skip the crowds and avoid shipping charges.
--  Pay attention to subtleties -- Do you remember the last time she
    dropped that subtle hint, or pointed out items she liked during your last
    shopping trip together? You can quickly search store inventory at NearbyNow-
    enabled shopping malls, which can help you remember that precious item.
    Visit to find your local "searchable" mall.
--  Too late to buy online? You can do same-day pick up at participating
    stores in NearbyNow-enabled shopping malls. Just find the product that you
    want, and in 10 minutes or less, the service will let you know if it is
    available by sending a confirmation email message directly to you.

At a mall near you

NearbyNow has partnered with renowned shopping mall operators such as The Westfield Group, CBL & Associates Properties, and General Growth Properties to deliver their experience to malls in over 130 cities. Shoppers can log on to their local mall's Web site or to find the nearest participating mall, or simply text to NEARBY (632729) from their mobile phones.

About NearbyNow, Inc.

NearbyNow, Inc. provides a unique online service that allows consumers to search inventory of all products, brands, and sales currently available at local shopping centers using the Internet or mobile phones. Working with shopping centers and retailers across the United States, NearbyNow enables consumers to easily access local information both before and during their shopping trips. The company also creates an efficient marketing tool for retailers to target nearby consumers, helping to drive sales by turning online shoppers into in-store buyers. NearbyNow is headquartered in Los Altos, Calif. Additional information can be obtained by phone at (650) 947-1300 or via the Web at, or text to NEARBY (632729) to try the service at a shopping center near you.

Contact Information: MEDIA CONTACTS: Corporate: Beth Trier Trier and Company for NearbyNow 415.285.6147 Theresa Boldrini Laird, Marketing Director NearbyNow 650.704.3202