Protocall Cites New Study; Projects $6 Billion DVD On-Demand Market By 2012

Profound Industry Transformation Expected to Begin in 2008


COMMACK, N.Y., Dec. 19, 2007 (PRIME NEWSWIRE) -- TitleMatch Entertainment Group, a subsidiary of Protocall Technologies Incorporated (OTCBB:PCLI), today announced that it is profiled as a leading provider of burn-on-demand technologies in a study by William Blair & Company that projects 25% of all DVDs sold by 2010 will be produced using burn-on-demand services, amounting to over $6 billion in potential annual sales for the newly developing market.

The findings are contained in a William Blair research report on Sonic Solutions, a key TitleMatch business and technology partner. The report provides the first in-depth look at the burn-on-demand industry and includes analysis based on interviews with industry players and news reports from Sony Pictures, Warner Brothers, Walgreens, The Wall Street Journal, Blockbuster, Amazon and others.

William Blair & Company, L.L.C. is a Chicago-based investment firm and leading research provider on high growth companies.

"This is the first study to focus on the rapidly evolving burn-on-demand market," said Syd Dufton, President of TitleMatch Entertainment. "It explains the industry's ecosystem including the role of content owners, retailers, hardware/kiosk manufacturers, copy-protection suppliers and our role in bringing all of the components together in one easy-to-use service for retailers. As the report concludes, we expect market momentum to drive significant annual growth for us in the years ahead."

Analysis from the report, which is titled "The Future in Digital Media," also concludes that: DVDs represent 67% of entertainment revenue, with Internet distribution still lagging at only 1% and having a slower projected growth rate than most expect going forward; studios realize a $5 to $7 cost savings from burn-on-demand through reduced manufacturing, packaging, distribution and storage fees; burn-on-demand can help retailers eliminate out-of-stocks, estimated to occur 30%-40% of the time; consumers will benefit from burn-on-demand through greater access to an expanding universe of DVD titles; and as many as 25,000 to 35,000 stores are expected to use burn-on-demand services by 2012.

Further information on research reports by William Blair & Company can be found at www.williamblair.com.

About TitleMatch Entertainment

A division of Protocall Technologies Incorporated (OTCBB:PCLI), TitleMatch Entertainment Group is the innovator of on-demand content distribution. Its flagship TitleMatch DVD On-Demand(tm) service allows retailers to burn brand-name CD and DVD products at their stores and website distribution centers. The company's proprietary systems enable retailers to reduce their reliance on costly physical inventory, expand their selection of products, eliminate shrinkage and out-of-stock situations, speed time to market for new products and improve their operating margins with minimal space requirements. Visit www.TitleMatch.com for more information.

This news release along with other investor information about Protocall Technologies is available at http://www.agoracom.com/IR/Protocall. To receive future news releases or request further information about Protocall Technologies, please email PCLI@agoracom.com.

The information contained in this news release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the company's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the company's control.

Protocall Technologies Incorporated and its subsidiaries have no investment banking or research services affiliation with William Blair & Company.


            

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