Any Expert Can Become a Thoughtleader, New Book Says

"The Expert's Edge" Shows How to Become the Go-To Authority in Any Field

CONCORD, MA--(Marketwire - February 12, 2008) - Anyone who's an expert in any field can become a thoughtleader, says a new book, "The Expert's Edge" (McGraw Hill) by Ken Lizotte, which reveals the secrets of thoughtleaders.

"It doesn't matter whether you're a clutter-reduction expert, a lawyer or a consultant. If you use the right strategy and tactics, you will become a thoughtleader," Lizotte says.

"The Expert's Edge: Become the Go-To Authority People Turn To Every Time" shows how to dramatically increase credibility and visibility and win customers.

The step-by-step guide explores the "Five Pillars of Thoughtleading": publishing books and articles, speaking to groups, generating fresh thinking, winning media attention and creatively leveraging the Internet.

No matter whether you're an entrepreneur, intrapreneur, consultant or manager, this book will help you become the go-to authority in your field.

"Thoughtleaders like Tom Peters, Suze Orman and Donald Trump weren't born famous. They've used the same sort of strategies the book advocates," Lizotte says.

In past 12 years, Lizotte's Concord, Mass., consulting firm has helped over 150 companies and individuals do just that: become recognized as leading thinkers -- thoughtleaders -- in fields as diverse as leadership, engineering, intellectual property law, management consulting, high-tech, finance and personal clutter reduction. He's worked with both entrepreneurs and employees who wish to advance themselves and their organization.

"Once you become seen as an authority, customers come looking for you," he says. "The days of cold calls and business slumps are over."

The author of several books and hundreds of magazine articles, Lizotte became a thoughtleader at age 17, when he agitated against changing the name of Marlborough (Massachusetts) High School to JFK High in 1965. The story was covered in national and local media, including CBS TV and Newsweek. A month later, the Marlborough school board reversed its decision.

The book is available at bookstores and online stores like and

Book reviewers, editors and reporters can obtain a copy of "The Expert's Edge" by contacting Henry Stimpson, Stimpson Communications,

Contact Information: Contact: Henry Stimpson Stimpson Communications 508-647-0705 Ken Lizotte 978-371-1788