Media Advisory: Harte-Hanks Trillium Software(R) Hosts Master Data Management Webinar Featuring Independent Research Firm

Influential Independent Industry Analyst to Discuss Current State of Master Data Management Market and Recommendations for Achieving MDM Success in Any Organization

BILLERICA, MA--(Marketwire - March 11, 2008) -

What/Who: Trillium Software, a business of Harte-Hanks (NYSE: HHS) and a leading enabler of Total Data Quality solutions, will host a Webinar featuring Forrester Research Principal Analyst Rob Karel titled: "Master Data Management: It's All About the Data"

Why: Currently, there is considerable attention being paid to Master Data Management (MDM) and all it potentially offers, but unfortunately, many organizations have failed to adopt "best practices" for implementing MDM solutions. Companies face many data management challenges and are looking for ways to get started by learning from early MDM adopters and their experiences. Given that MDM solutions aim to deliver high quality data, the strategic use of data quality processes can quickly simplify many of the challenges and further support MDM implementations and achievements.

Join Forrester Research analyst Rob Karel as he discusses the challenges of MDM and his recommendations and best practices for achieving data management success.

The Webinar will discuss:

-- The MDM landscape and maturity of the market,

-- A suggested MDM initiative framework,

-- Takeaways that each organization can utilize for their own implementation, and

-- Use of technology to automate data discovery to deliver high quality data and ensure project success.

Date: Tuesday, March 25, 2008, at 2:00 p.m. EDT / 11:00 a.m. PDT / 1900 hr UK

Registration: Pre-registration is now open and required for participation (copy and paste this link in a Web browser):

Media Contact: Editors and reporters may contact Michael Antonellis, corporate communications manager, Harte-Hanks Trillium Software, at (978) 439-3813 or

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the USA and in the United Kingdom call +44 (0) 118 940 7666 or visit Trillium Software online at

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc., and its subsidiaries, including, without limitation, Trillium Software and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information: Media Contact: Michael Antonellis corporate communications manager Harte-Hanks Trillium Software (978) 439-3813