The Secret of Success Lies in The Art & Science of Store Design -- New Handbook Reveals Effective Strategies That Can Help Drive a Store Operation to Success


MELVILLE, N.Y., March 17, 2008 (PRIME NEWSWIRE) -- There is more to a store's success than what meets the eye. Marketing is important but even more crucial is the design of the store. Learn The Art & Science of Store Design with architect and author Dinesh Doshi's informative book. Discover effective techniques on how to make your store more appealing to potential customers and how to improve your success rate.

Comprehensive, insightful, and systematic, The Art & Science of Store Design is the perfect guide to the world of store design for designers, store operators, architecture and business students, and those who appreciate well-executed functional retail spaces. With its practical real-life examples and vivid images, this great volume covers the process from concept, store planning, design directions, lighting, signage and finishes to the grand opening. Doshi emphasizes how functional layouts and good aesthetics can help drive the store operation to success.

Highly recommended, The Art & Science of Store Design is truly a valuable resource to have especially for Architecture and Business Schools. Get a copy and gain insights from the author's experiences. With this indispensable guide, the secret of success now lies in your hands.

About the Author

Architect, Designer and Author Dinesh Doshi has completed over 600 store design projects nationally and internationally ranging from supercenters, supermarkets, superettes, convenience stores, fast food establishments and department stores. Holding a Master of Architecture degree from the prestigious Pratt Institute, Doshi's award-wining firm, Architectonics International Inc., recently celebrated its twenty-fifth anniversary.


              The Art & Science of Store Design * by Dinesh Doshi
                The Art & Science of Ever Evolving Store Design
                      Publication Date: February 29, 2008
              Picture Book; $45.99; 146 pages; 978-1-4257-7910-8
         Picture Book Hardcover; $55.99; 146 pages; 978-1-4257-7920-7

To request a complimentary paperback review copy, contact the publisher at (888) 795-4274 x. 7836. Tear sheets may be sent by regular or electronic mail to Marketing Services. To purchase copies of the book for resale, please fax Xlibris at (610) 915-0294 or call (888) 795-4274 x. 7876.

For more information, contact Xlibris at (888) 795-4274 or on the web at www.Xlibris.com.



            

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