Awareness, Inc. Honored With AlwaysOn's Northeast Top 100 Award

WALTHAM, MA--(Marketwire - April 1, 2008) - Awareness, Inc. today announced that it has been named to AlwaysOn's Northeast Top 100 list of the top innovators in the Northeast United States. The first-annual Northeast 100 list was compiled by the AlwaysOn editorial panel and was developed by surveying more than 500 venture investors, investment bankers and technology insiders.

Awareness was chosen for the AlwaysOn Top 100 list due to its demonstrated leadership within the enterprise social media industry and its innovation in bringing Web 2.0 solutions to some of the world's foremost brands. Awareness' Enterprise Social Media platform hosts online communities for a number of large enterprises, including McDonald's, Kodak, the New York Times, Northwestern Mutual and Procter & Gamble. Awareness will be honored at the AlwaysOn Venture Summit East to be held April 7 - 9, 2008, at the Four Seasons Hotel in Boston, MA.

"We're honored to be named to AlwaysOn's Northeast's Top 100 list and view it not only as validation of Awareness' leadership in the enterprise social media space, but as a testament to the real value that Web 2.0 technologies bring to businesses of all sizes," said Eric Schurr, VP of Marketing at Awareness. "We are truly passionate about helping our customers leverage the vast power of Enterprise 2.0 and to be recognized as a leader by as trusted an organization as AlwaysOn is another great endorsement for our company."

"Each of the Northeast 100 winners had to demonstrate leadership among their peers in the following areas: innovation, market opportunity, commercialization, media buzz and stakeholder value creation," said Tony Perkins, Founder and Editor, AlwaysOn Network. "We congratulate them all on this great honor."

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." For more information about Awareness, visit http://www.awarenessnetworks.com/.

Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388