Awareness Hosts Webinar on Common Questions and Lessons Learned About Enterprise Social Media

WALTHAM, MA--(Marketwire - April 8, 2008) - Awareness, Inc. today announced that the company will host a new webinar on enterprise social media, "5 Common Questions and Lessons Learned," with Awareness executive Eric Schurr, on Monday, April 28 at 2:00 p.m. EDT. To register for the webinar, please click here.

As a leading provider of enterprise social media solutions, Awareness hears a broad range of questions from many companies spanning areas such as user participation, community dynamics, community ethics, legal and intellectual property concerns and technology. In this webinar, Eric will discuss the findings from a new Awareness whitepaper, "Enterprise Social Media - 5 Common Questions" that addresses these questions along with real-world lessons learned from helping customers build effective Web 2.0 strategies. The webinar will cover:

-- Managing Participation: How do you encourage and manage user participation?

-- Security Control and Access: Who can access your community and what can they see and do?

-- Compliance and Auditing: Who did what?

-- Recognizing Content Ownership: Who Owns the Content?

-- Choosing a Technology Strategy: What's best for my users?

As VP of Marketing at Awareness, Eric has helped companies such as McDonald's, Kodak, the New York Times, Northwestern Mutual and Procter & Gamble successfully plan and implement robust social media programs to engage customers, prospects and partners to achieve real business value.

To register for the webinar, please click here.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." For more information about Awareness, visit http://www.awarenessnetworks.com/.

Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388