Elegant Illusions, Inc. Reports 2007 Fiscal Year-End Earnings

PACIFIC GROVE, CA--(Marketwire - April 9, 2008) - Elegant Illusions, Inc. (PINKSHEETS: EILL) reports a fiscal year end loss of $398,808 on revenues of $5,552,754 compared to a loss of $527,007 on revenues of $6,101,290 in fiscal 2006.

Same store sales for 2007 were down 0.28% from 2006. Company wide sales for 2007 compared to 2006 decreased 9.0%.

As of December 31, 2006, we operated 19 retail locations and, as of December 31, 2007, we operated 17 retail locations, including the San Francisco location that closed in January 2008.

Elegant Illusions, Inc. is engaged primarily in the created gem and copy jewelry business with 17 specialty stores across the continental United States.

This release includes certain forward-looking information that is based upon management's beliefs as well as on assumptions made by and data currently available to management. This information which has been, or in the future may be, included in reliance on the "safe harbor" provisions on the Private Securities Litigation Reform Act of 1995, is subject to a number of risks and uncertainties, including but not limited to the factors identified in the Company's 10-KSB and other documents filed with the Securities and Exchange Commission. Actual results may differ materially from those anticipated in such forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein may not be realized. The Company undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances.

Please also see press release for October 11, 2007.

Contact Information: Contact: James Cardinal Elegant Illusions, Inc. (831) 649-1814