Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388 Sg2 Contact Aaron Schwartz aschwartz@sg2.com 847.779.5350 Sg2 Media Contact Janet Haugan jskogsbakken@sg2.com 847.779.5512
Sg2 Launches Online Community for Health Care Professionals; Built by Awareness
New Web 2.0 Community Gives Health Care Industry a Dynamic Way to Connect With Colleagues, Experts and Sg2 Intelligence
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - April 9, 2008) - Awareness, Inc. today
announced that its Enterprise
Social Media platform is powering a newly launched online community for global health care
intelligence company Sg2. The site provides the health care industry with a
dynamic way to connect, collaborate and contribute with other professionals
and Sg2 experts.
As one of the leading and most innovative health care intelligence
companies, Sg2 turned to Awareness to create a virtual meeting place for
health care industry professionals from a wide variety of backgrounds,
including strategic, operational, clinical, academic, technological and
financial. The Sg2 online community
provides an interactive forum for professionals to network and share
leading practices with each other, as well as access the latest in health
care research.
Powered by the Awareness platform, which provides a host of
enterprise-ready Web
2.0 technologies, the Sg2 community has a full range of social networking features, providing thousands of
members and contributing health care experts with personal and customizable
profiles. The community enables members to interact with one another,
submit questions to experts, and search through Sg2's vast library of
research and resources based on specific areas of interest. Using
Awareness' security and permissioning capabilities, Sg2 can also determine
what kind of content members can see, creating a customized view for each
member and providing Sg2 with the necessary technology to engage their
entire membership base.
"When we initiated this effort, we looked for a long-term partner, and we
found it with Awareness," said Aaron Schwartz, vice president of Sg2.
"Unlike other firms we evaluated, Awareness understood our full vision and
worked with us to create a road map to achieve it. The Awareness platform
enables us to add social networking features and incorporate member-generated
content with our existing content, allowing us to maintain one central
location for our clients and other health care industry professionals to
access information and collaborate. The community site helps accelerate our
vision of transforming the way that health care is delivered by connecting
industry professionals around the globe."
"Online communities built on user-generated content can drive huge results
for a company," said John Bruce, CEO, Awareness. "Sg2 is really raising the
bar for the health care sector by providing their members, experts and the
broader health care industry with a platform to learn from each other,
share knowledge and become better informed about the market as a whole.
Seeing yet another industry embrace Web 2.0 technologies and social media
in this way is testament to the power these kinds of communities possess."
About Awareness
Awareness helps companies build and operate branded Web 2.0 communities.
These online communities let customers, prospects, employees and partners
connect with each other and share content. At the core of the Awareness
solution is an on-demand social media platform that combines the full range
of Web 2.0 technologies -- blogs, wikis, discussion groups, social
networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with
security, control and content moderation. Awareness builds these features
into complete communities for companies, or customers use the Awareness API
and widgets to integrate Web 2.0 technologies into their own web
properties. Major corporations such as McDonald's, Kodak, the New York
Times, Northwestern Mutual, and Procter & Gamble use Awareness to build
brand loyalty, generate revenue, drive new forms of marketing, improve
collaboration, encourage knowledge-sharing and build a "corporate memory."
Find out more at http://www.awarenessnetworks.com.
About Sg2
Sg2 is an international, future-focused health care intelligence company.
We provide expert-led resources, tools and education to enhance
performance, drive growth and maximize clinical effectiveness. To learn
more about Sg2, visit www.sg2.com.
The Sg2 online community site is open to all health care industry
professionals. Visit www.sg2.com and click on the "Join Us" button to
register for the online community. Once you become a member, you can view
expert blogs, ask questions, share leading practices and expand your
professional network.