Contact Information: Media Contact: Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact: Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388
Awareness Launches First Enterprise Social Media Facebook Integration
New York Times Regional Newspaper First to Bring Online Community Content Into Facebook Users' Profile Pages
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - April 15, 2008) - Awareness, Inc. today
announced that the company is providing its customers with Facebook
integration that allows members of Awareness-powered Web 2.0 communities to
interact with their communities via white-label applications in their
Facebook profiles.
Awareness uses the Awareness Facebook
Application Framework to create branded Facebook applications
customized for its customers, giving them a new way to engage with their
online community members by extending the reach of their communities
directly into Facebook and leveraging Facebook's viral promotion features.
The Port Charlotte Voice,
a New York Times Regional Media Group newspaper, is the first customer to
implement the Awareness Facebook Application Framework, allowing the
newspaper to present a variety of headlines,
user-generated content and more from its online
Awareness-powered social media community directly into Facebook.
The Awareness Facebook Application Framework is included as part of the
Awareness Enterprise Social Media platform and leverages all of the
enterprise social media benefits in an existing
Awareness-powered community. The application also respects any security or
permissioning restrictions built into the community, so it can be used for
private and closed communities as well as public and open ones. The
application, which will appear in the Facebook directory when registered
with Facebook, is installable by any Facebook user and can be shared using
standard Facebook application sharing functionality.
"Awareness counts some of the largest enterprise brands
as customers and this release extends the reach of their communities in
order for Facebook users to maximize visibility and engagement," said Eric
Schurr, vice president of marketing, Awareness. "Presenting fully branded
content into the highly connected audience of Facebook is another way for
our customers to take advantage of social media and encourage robust
community participation."
To view the Port Charlotte Voice's Awareness-powered Facebook application,
please visit http://www.facebook.com/apps/index.php?q=port+charlotte or the
Awareness website at http://awarenessnetworks.com/how/facebook.asp.
About Awareness
Awareness helps companies build and operate branded Web 2.0 communities.
These online communities let customers, prospects, employees and partners
connect with each other and share content. At the core of the Awareness
solution is an on-demand social media platform that combines the full range
of Web 2.0 technologies -- blogs, wikis, discussion groups, social
networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with
security, control and content moderation. Awareness builds these features
into complete communities for companies, or customers use the Awareness API
and widgets to integrate Web 2.0 technologies into their own web
properties. Major corporations such as McDonald's, Kodak, the New York
Times, Northwestern Mutual and Procter & Gamble use Awareness to build
brand loyalty, generate revenue, drive new forms of marketing, improve
collaboration, encourage knowledge-sharing and build a "corporate memory."
For more information about Awareness, visit
http://www.awarenessnetworks.com/.