The Web Wins: Workscape's 2007 Annual Open Enrollment Study Underscores Overwhelming Preference for Web-Based Tools
Consumer-Directed Health Plans & Self-Service Decision-Support Tools Also on the Rise
| Source: Workscape
MARLBOROUGH, MA--(Marketwire - April 15, 2008) - The results of Workscape's 2007 Annual
Enrollment study are in and, when it comes to benefits enrollment options,
web-based tools are hot, interactive voice response (IVR) systems are not
and well-trained call counselors providing 24x7 phone-based support remains
a staple of positive, effective employee communication.
Workscape, a leading provider of outsourced benefits administration and
talent management solutions, handles total benefits enrollment activities
for scores of businesses and hundreds of thousands of employees spanning
multiple industries. As a result, the company can provide an excellent
"snapshot" of trends and technologies affecting benefits enrollment
preferences in North America and reports these back to the marketplace on
an annual basis.
The 2007 study revealed a continued trend toward online adoption, with 84%
of all workers leveraging the web for benefits enrollment. For those
individuals who do not have access to a computer, or who have questions
regarding benefit options, a 24x7 HR Service Center staffed by expertly
trained call counselors serves as a valuable resource. During the 2007 open
enrollment season alone, Workscape fielded about 135,000 calls to its HR
Service Centers; 6000 on the busiest day in November, 30% of which came
after normal business hours.
This "high touch" approach to employee service can have a dramatic impact
on plan adoption, as well as ensure that workers receive the information
they need to make the right selections. By contrast, IVR technologies
(electronic phone-based systems that enable employees to select their
benefits via a series of voice commands) continue to diminish in use.
The study also revealed an increased adoption of consumer-directed
healthcare plans (CDHP), as nearly one-third of Workscape clients now
include a CDHP as part of their employee benefit offerings. These plans
typically feature higher deductibles for employees, but lower premiums per
pay period. When coupled with pre-tax medical savings accounts, CDHP can
provide an excellent value for many workers, but employees must ensure that
they select insurance and medical savings plans that are best suited to
their personal health and financial situation. As a result, online decision
support tools are also increasing in popularity.
"The movement toward CDHP can be both empowering and confusing for
workers," said Daryl Ashley, senior vice president and general manager of
Workscape's Outsourced Benefits Administration business. "That's why it's
becoming increasingly important to provide robust decision support tools,
coupled with highly knowledgeable support personnel, if employers truly
want to change enrollment behaviors."
During the 2007 season, Workscape significantly increased the number of
transactions processed via its scalable and extensible benefits
communication infrastructure -- web-based and otherwise. During open
enrollment, Workscape processed an average of 100,000 employee enrollments
per week, with as many as 31,000 enrollments in a single day. As
consumer-directed plans increase in popularity and adoption, Workscape
anticipates that employees will continue to turn to the web as their
primary resource for plan education and comparison.
"As a leader in outsourced benefits administration, we will continue to
make the strategic investments in technology, partnerships and people to
ensure that our clients will always deliver timely and intuitive support to
their employees... regardless of how they wish to enroll," said Ashley.
About Workscape
Workscape is a leading provider of business-critical HR solutions that have
enabled hundreds of organizations to manage their two largest workforce
expenditures: employee benefits and performance-driven compensation.
Workscape's offerings share a common technology platform, can be readily
integrated with existing IT investments, serve millions of employees, and
are scalable and configurable to meet the distinct requirements of
organizations ranging from hundreds to hundreds of thousands. One client
uses the company's award-winning multi-lingual compensation solution to
compensate hundreds of thousands of employees across 70 countries.
Workscape's outsourced benefits administration offerings are backed by
U.S.-based 24X7 support for managers and employees on policies and
processes. For more information about Workscape, visit www.workscape.com or
call (888) 605-9620.