LAS VEGAS, April 17, 2008 (PRIME NEWSWIRE) -- Cardio Infrared Technologies, Inc. (Pink Sheets:CIRT), a leading Health and Wellness technology and marketing company, announced today the delivery and installation of a Cardio-Cor unit to Planet Beach's Spa in Stuart, Florida for a 90-day trial of the Cardio-Cor unit. Planet Beach has over 300 locations nationwide and is in 10 countries.
Wayne Bailey, President and CEO of Cardio Infrared Technologies, Inc., stated: "This agreement calls for the placement of a Cardio-Cor Exerbike into one of the company locations for a period of not less that 90 days as a marketing test of the Cardio-Cor unit. Under the terms of the agreement Cardio Infrared Technologies, Inc provided a Cardio-Cor unit to the Stuart, Florida location complete with freight, setup and training. The Planet Beach location is providing Insurance and marketing for the location and Cardio Infrared Technologies, Inc. is confident of the future results of this trial."
The Cardio-Cor was introduced to Planet Beach's CEO at the Spa Show in Las Vegas in March, 2007. The location in Stuart, Florida is one of the first of the Planet Beach locations to stress the movement into the health and wellness field. Health and wellness is one of the fastest growing industries in the country due to the aging baby boomers. This is an industry that is growing exponentially due to those aging baby boomers with their desire and demand for good health and youthfulness.
This niche market of individuals with higher consumer disposable income and growing demographic trends, make this a $60 billion a year industry at this time. There are fewer than 100 manufacturers of fitness equipment operating in the U.S. at this time trying to meet this growing demand with combined annual sales of approximately $3 billion.
Market research in this unique area identifies the competition for this industry's highly profitable market depends totally on a company's ability for distinctive product designs and effective marketing. Although established companies have some advantages in brand-name recognition, emerging companies can compete effectively to gain large market share through unique innovative product designs and effective proven marketing skills developed for the target consumers as noted above. The Cardio-Cor unit has demonstrated outstanding results with customers around the country.
Cardio Infrared Technologies, Inc. is also negotiating with other companies that have multiple locations; one here in the U.S. and an international company that operate fitness clubs. The Cardio-Cor unit would be a great addition to these clubs because of the increased calorie burn that can be achieved by the regular use of the Cardio-Cor Exerbike.
About Cardio Infrared Technologies, Inc.
Cardio Infrared Technologies, Inc is a technology and marketing company, which is focused on developing the revolutionary and evolutionary process of combining exercise equipment with medical benefits that go far beyond the normal benefits of standard exercise equipment. Cardio Infrared Technologies, Inc is committed to continue to market this equipment to the exercise and medical markets and to aggressively expand the market to every country around the world. The equipment has already been featured on Good Morning America and The View. Cardio Infrared Technologies, Inc also has an aggressive growth plan that includes acquisitions and development of innovate new equipment in the exercise and medical industries.
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.The words or phrases "would be," "would allow," "intends to'" "will likely result," "are expected to," "will continue," "anticipate," "expect," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "considers," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These include the company's historic lack of profitability, end user customer acceptance and actual demand, which may differ significantly from expectations, the need for the company to manage its growth, the need to raise funds for operations and other risks within the regulation of the industry. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company's past performance is not necessarily indicative of its future performance. The Company does not undertake, and the Company specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, events or circumstances after the date of such statement.