BrightRoll Continues National Expansion; Grows Presence in New York, Los Angeles and Chicago

Company Also Adds Several Online Advertising Industry Veterans to Team

SAN FRANCISCO, CA--(Marketwire - April 28, 2008) - BrightRoll, the world's largest video advertising network, today announced strong business momentum highlighted by the opening of a Chicago office and new personnel additions to its New York and Los Angeles locations. Based in San Francisco, the company is growing to meet a strong demand for high quality video advertising inventory across the Internet's top publishers.

Among the new additions to the BrightRoll team is Lewis Rothkopf, who joins BrightRoll's New York office as vice president of network development. A distribution platform veteran, Rothkopf comes to BrightRoll with more than a decade of digital media development experience. Previously, Rothkopf was responsible for managing the publisher sales efforts at leading advertising platforms NBBC, Lightning Cast and DoubleClick.

Mike Beller joins BrightRoll's Los Angeles office as a sales director from Source Interlink Media (formerly Primedia Inc.). Beller brings more than ten years of experience in digital media and advertising to BrightRoll's sales team and will play a key role in growing the company's relationships with leading advertising clients. Prior to his position as western sales manager for Source Interlink Media's Digital Group, Beller held senior level positions at Engage Media, Citysearch and ABC.

Former agency veteran Jamie Goin, who joined BrightRoll last year, will be relocating to the Los Angeles office to help expand the company's presence and continue relationship-building momentum in the region. Goin joined BrightRoll with new business experience at Black Bag Advertising and a media planning past at Freestyle Interactive, where he worked with clients including EA, EarthLink and TiVo.

In addition to adding to its experienced sales and development team, BrightRoll is opening a Chicago office with the addition of Brad Piggott as its sales director. Piggott, a sales executive with over ten years of experience in traditional and online inventory sales joins BrightRoll from Prior to his time with, Piggott spent over five years with the Dow Jones Company, overseeing integrated and online sales of media properties including, and a range of blue chip agencies and clients.

"We're enthusiastic about growing our national presence in response to strong demand for high quality video advertising inventory," said Tod Sacerdoti, CEO, BrightRoll. "Lewis, Mike and Brad all bring a wealth of experience and expertise to BrightRoll and will help us continue to deliver more compelling, high-touch campaigns for our top tier advertising and publishing clients."

Launched in July 2006, BrightRoll has made a name for itself as the largest advertising network wholly focused on matching quality brand advertisers with the country's top branded media properties. BrightRoll executes video campaigns on two-thirds of the top 50 online media properties in the United States. The company's growth validates the increasing need for more measurable, scalable and advertiser safe video advertising solutions.

About BrightRoll

BrightRoll is the world's largest and most trusted video advertising network, having served billions of advertisements since founding. BrightRoll helps major brands and agencies execute "smart video ad campaigns" across the industry's leading publishers, including more than half of the top 100 online media properties in the United States. BrightRoll's proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and holds its headquarters in San Francisco, California. BrightRoll offers its service at

Contact Information: For More Information Kasey Fleisher or Jason Throckmorton LaunchSquad Phone: 415-625-8555 Email: brightroll (at)