Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388
Awareness, Inc. CEO to Present at Enterprise 2.0 Event
John Bruce to Discuss the Power of Enterprise Social Media at Enterprise 2.0 Conference
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - May 27, 2008) - Awareness, Inc., the leader in
enterprise social media, today announced that CEO John
Bruce will be presenting at the Enterprise 2.0 Conference on how
organizations can leverage the power of social networks for business value.
The panel, titled "Social Networks: Transforming Work Models & Community
Relationships," will be moderated by Mike Gotta, Principal Analyst at
the Burton Group. The session will take place on Wednesday, June 11, from
2:15-3:15 p.m., and will address how social network sites and related
social media tools can be used to deliver enterprise value in response to
strategic challenges related to innovation, talent management, customer
relationships and workforce agility.
At the conference, Awareness will also be announcing a major product
release as well as a significant partnership, and will be showcasing the
latest version of its enterprise social media platform at booth 315.
Enterprise 2.0 is a global event focusing on the influence of Web 2.0 in the
enterprise, showcasing new social
networking and social media technologies for enterprise use. The event
will feature five conference tracks, multiple in-depth tutorial sessions
and vendor expo.
About Awareness
Awareness helps companies build and operate branded Web 2.0 communities.
These online communities let customers, prospects, employees and partners
connect with each other and share content. At the core of the Awareness
solution is an on-demand social media platform that combines the full range
of Web 2.0 technologies -- blogs, wikis, discussion groups, social
networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with
security, control and content moderation. Awareness builds these features
into complete communities for companies, or customers use the Awareness API
and widgets to integrate Web 2.0 technologies into their own web
properties. Major corporations such as McDonald's, Kodak, the New York
Times Company, Northwestern Mutual and Procter & Gamble use Awareness to
build brand loyalty, generate revenue, drive new forms of marketing,
improve collaboration, encourage knowledge-sharing and build a "corporate
memory." Find out more at http://www.awarenessnetworks.com.