Media Advisory: Harte-Hanks Trillium Software(R) Web Seminar to Feature Oracle and Wind River Presenting a CIO's View of Business Value Delivered Through MDM

Wind River CIO Scott Fenton Will Provide Executive Viewpoints on Importance of Data Quality for Optimizing Business Operations and Improving Customer Relationships

BILLERICA, MA--(Marketwire - June 5, 2008) -

What/Who: Trillium Software, a business of Harte-Hanks® (NYSE: HHS) and a leading enabler of Total Data Quality™ solutions, will host a Webinar featuring Oracle executive Haidong Song and Wind River CIO Scott Fenton titled: "A CIO's View of Business Value Delivered Through MDM."

Date: Tuesday, June 17, 2008 at 2:00 p.m. EDT / 11:00 a.m. PDT / 19hr00 GMT

Why: Many organizations face real challenges in articulating the value of data quality projects when justifying MDM investments to executive management and other decision makers. But, this value truly manifests itself in how Wind River's CIO Scott Fenton drastically enhanced critical cash-to-order business processes by applying the best practices of total data quality.

Through a series of innovative solutions based on Oracle applications and the Trillium Software System®, Mr. Fenton changed the way his company handles business data, greatly improving order processing and product shipping results. As a result, Wind River significantly improved customer data quality and enhanced relationships with customers, while providing an unprecedented level of visibility into customer purchasing information, laying the groundwork for increased revenue.

Join Mr. Fenton, Oracle executive Haidong Song, and Trillium Software executive Sarah Kohler as they discuss recommendations and best practices for achieving master data control.

The Webinar will discuss:

--  How organizations can clearly articulate the value of data quality to
--  Why data quality is critical to optimizing enterprise business
--  Takeaways that each organization can utilize for their own
--  Insights into strategies that drive interest and support for data
    quality or MDM programs.

Registration: Pre-registration is now open and required for participation (copy and paste this link in a Web browser):

Media Contact: Editors and reporters may contact Michael Antonellis, corporate communications manager, Harte-Hanks Trillium Software, at (978) 439-3813 or

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the USA and in the United Kingdom call +44 (0) 118 940 7666 or visit Trillium Software online at

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc., and its subsidiaries, including, without limitation, Harte-Hanks, Trillium Software, Total Data Quality and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information: Contact: Media Contact: Michael Antonellis corporate communications manager Harte-Hanks Trillium Software (978) 439-3813