Awareness, Inc. Executive Presents at TorontoTechWeek

WALTHAM, MA--(Marketwire - September 8, 2008) - Awareness, Inc., the leader in enterprise social media, today announced that its founder and CTO, David Carter, will be presenting at TorontoTechWeek on the business benefits of enterprise social media communities and social networks. This year's conference will take place on September 22-26 in Toronto.

David Carter's presentation, titled "Online Social Networks Go To Work," will explore what companies need to consider in their approach to social networking and bringing Web 2.0 technology and social media thinking into the enterprise. He will also review how to deploy various social media tools such as blogs, wikis and discussions that can encourage user-generated content and help improve the way people participate in social networks. Carter will discuss how to harness that participation in Web 2.0 communities and social networks to drive key business objectives. The presentation will take place on Thursday, September 25 at 11:00 a.m.

As a leading provider of enterprise social media solutions, Awareness has helped customers such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble successfully plan and implement robust social media programs to engage customers, prospects and partners and achieve real business value.

Celebrating Toronto as the 3rd largest ICT cluster in North America, after Silicon Valley and New York, TorontoTechWeek brings the GTA technology community together to facilitate connections among industry stakeholders and to foster the sharing of knowledge, challenges and best practices.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." Find out more at