Awareness, Inc. Hosts Webinar With Communispace on the Business Benefits of Using Private and Public Web 2.0 Communities Together

WALTHAM, MA--(Marketwire - September 11, 2008) - Awareness, Inc., the leader in enterprise social media, today announced a new webinar they will be hosting along with Communispace, the creator of online customer communities for more than 100 of the world's leading brands, about how both public and private online communities are fueling innovation and accelerating growth. The webinar, "Public, private or both - Communities work!" will take place on Thursday, October 2 at 2:00 pm EDT. To register for the webinar, visit here.

This Web-based discussion will be an interactive and informative conversation between Eric Schurr, vice president of marketing for Awareness, and Debi Kleiman, Communispace's director of product marketing, addressing how to use public and private communities and how the two models can work together to generate real business benefits.

The webinar will discuss:

-- The differences between public and a private communities -- what purpose each one serves and which to execute based on your business objectives.

-- How the combination of both public and private communities can work for organizations to accomplish business goals.

-- How to take your social media marketing one step further based on this model using our best practices in building, monitoring and maintaining online communities.

Interested attendees can register for the webinar here.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." Find out more at

About Communispace

Communispace Corporation is the leader in building, managing and facilitating private branded communities that deliver the voice of the customer and enable businesses to generate continuous insights, drive faster innovation, and drive revenue. Founded in 1999, the company has created more than 300 customer communities with a 90%+ client retention rate, for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels. Headquartered in Watertown, Massachusetts, the company has offices in New York, San Francisco, London, Chicago, Austin, Atlanta and San Remo, Italy.