Awareness, Inc. Co-Founder David Carter to Speak at Web 2.0 Expo in New York

WALTHAM, MA--(Marketwire - September 16, 2008) - Awareness, Inc., the leader in enterprise social media, today announced that its Co-founder and CTO David Carter will be presenting at this week's Web 2.0 Expo on measuring the ROI of social media marketing and Web 2.0 initiatives. This year's conference is taking place at the Jacob K. Javits Convention Center from September 16-19 in New York City.

David Carter's presentation, titled "Measuring ROI around Web 2.0," will address the question of how to declare an online community successful. During the session, he will share:

-- Concepts for measuring ROI in social media marketing;

-- How to steer communities for higher returns;

-- Tangible benefits of social media marketing and enterprise social media.

The presentation will take place on Thursday, September 18 at 11:35 a.m.

As a leading provider of enterprise social media solutions, Awareness has helped customers such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble successfully plan and implement robust social media programs to engage customers, prospects and partners and achieve real business value.

Web 2.0 Expo New York is a gathering and learning place for the builders of the next generation web to share experiences, lessons from failures, innovation and inspirations.

For more insights on social media marketing from David Carter, read his blog, Participation Highway, or follow him on Twitter.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." Find out more at