Awareness, Inc. Executive to Speak at New Marketing Summit

WALTHAM, MA--(Marketwire - September 25, 2008) - Awareness, Inc., the leader in enterprise social media, today announced that VP of Marketing, Eric Schurr, will be presenting at the Boston New Marketing Summit on how to create and maintain a thriving online community. The conference is taking place at Gillette Stadium from October 14-15 in Boston.

Eric Schurr will present in a conference panel titled, "Community Management - What Makes a Thriving Online Community," addressing the question of how to build a vibrant online community leveraging social media marketing solutions that encourage customer participation. During the panel session, Eric and fellow presenters will share insights on appropriate points for conversion from conversation into sale, and how to manage negative opinions, among other topics.

The presentation will take place on Tuesday, October 14 at 2:40 p.m.

As a provider of social media solutions, Awareness has helped customers such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual, and Procter & Gamble successfully plan and implement robust social media marketing programs to engage customers, prospects and partners, and achieve real business value.

The New Marketing Summit will include interactive sessions and presentations that expose marketing executives to valuable ideas and action-oriented information, helping them to build out more effective practices, better engage customers and communities, and gain a deeper understanding of where marketing is headed.

For more insights on social media marketing from Eric Schurr, read his blog, or follow him on Twitter.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." Find out more at

Contact Information: Media Contacts: For Awareness Jennifer Gazin or Virginia Zimpel 415.625.8555 awareness(at)launchsquad(dot)com Or: Eric Schurr 781.622.2388 eric(dot)schurr(at)awarenessnetworks(dot)com