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Canon Communications Launches plasticstoday.com, a Powerful, Web 2.0-Based Community Site
| Source: Canon Communications
LOS ANGELES, CA--(Marketwire - October 1, 2008) - The plastics processing industry now has a
new information resource and web community called plasticstoday.com, announced by
Canon Communications LLC's Plastics & Processing Group
during the gathering of plastics professionals at the PLASTEC / Plastics
USA 2008 trade show on September 23 - 25, 2008.
"Plasticstoday.com is a component of Canon's strategic initiative to invest
up to $1 million in Emedia in 2008," said Charles McCurdy, CEO of Canon Communications. "With our dominant
positions in several key advanced manufacturing markets, we're addressing
the growing demand for compelling Emedia content and online marketing
services for our plastics marketplace," continued McCurdy. The launch of
this online plastics community is one of several initiatives Canon has
undertaken in 2008 as a result of the significant expansion of its Emedia
department.
Extending from the two top magazines, Injection Molding Magazine (IMM)
and Modern Plastics Worldwide
(MPW), and their related Web sites, plasticstoday.com provides a global
online community for plastics professionals that fosters solutions through
interactivity. Patrick Lundy, senior group publisher of IMM and MPW, said,
"Plastics professionals now have a single place to find information and
solutions related to their specific specialty or concern.
Plasticstoday.com will enhance the user experience, create conversation,
and boost knowledge within the plastics industry."
Jason Brown, Canon's vice president of Emedia, added, "Plasticstoday.com
utilizes the Drupal open-source platform, allowing Canon to continually
build and implement new Web 2.0 functionality modules providing
continuously new content. Visitors can now read, share, and comment on our
feature stories, daily news feeds, and blogs, and participate in our
forums." Additional community-based functionality including user-submitted
video and blogging tools is planned for 2009.
With Omniture and DoubleClick as plasticstoday.com's analytical and
ad-serving technology providers, plasticstoday.com charter sponsors, The
Conair Group, D-M-E, RJG Inc, Rapid Granulator Inc. and Victrex PLC, will
benefit from the verifiable audience numbers plasticstoday.com will
deliver.
About Canon Communications
Canon Communications LLC, a portfolio company of Apprise Media LLC, is the leading
publisher, trade show producer, and digital media company for the world's
leading $3 trillion advanced, technology-based manufacturing industry,
including plastics processing, medical device, packaging, design
engineering, process technology, automated assembly, electronics, and
quality control. Further information about Canon's business-to-business
publications, trade shows, and digital media is available at
www.cancom.com.