ClairMail QuickStart Mobile Banking Offering Raising the Bar

Rapidly-Deployed, Feature-Rich Product Suite Setting a Higher Standard for Complete Functionality, Ease of Implementation and Bank Branding

NOVATO, CA--(Marketwire - October 9, 2008) - ClairMail, Inc., the leader in 2-way mobile phone-based customer interaction, today announced that its ClairMail QuickStart mobile banking product offering is setting the industry standard with its rapid deployment, rich feature set and high level of bank branding.

The ClairMail QuickStart product offering is a comprehensive suite of mobile banking and payments services available on Day One after rapid deployment of the ClairMail System. On one platform with a single implementation, ClairMail QuickStart provides banks with immediate access to mobile banking and payments functionality across the Triple Play of mobile user interfaces -- messaging, mobile web and client applications. The ClairMail Triple Play capability is delivered up-front and empowers banks to either offer mobile banking on all three mobile interfaces instantly or to activate them separately in a phased approach.

ClairMail QuickStart packages all critical aspects of a mobile banking and payments production deployment into a complete, feature-rich product offering. It includes a set of mobile banking commands (e.g. account management, fund transfers and ATM/branch locator) that can be used across the ClairMail Triple Play and a set of mobile banking alerts (e.g. low balance, overdraft posted, withdrawal threshold exceeded, etc.) that are sent in real-time or batch processing. It also provides a useful array of browser-based applications for banks to perform ongoing customer support, reporting and maintenance operations.

ClairMail QuickStart is highly customizable to showcase a bank's branding -- from featuring the bank's logo and color scheme in the mobile web or client applications to highlighting the bank's name and custom short codes in SMS -- in order to provide a bank-specific user experience. ClairMail QuickStart delivers a unique 2-way channel for banks to reach their customers and for customers to reach their banks securely and easily from virtually any mobile phone.

"As its name implies, ClairMail QuickStart provides banks with a complete, custom-branded mobile banking and payments solution that is up and running quickly and easily," said David Thompson, vice president of marketing of ClairMail. "ClairMail QuickStart enables banks to offer our Triple Play mobile banking functionality to their customers -- with the flexibility of offering all three modalities immediately up-front or introducing each user interface separately."

"Supporting multiple modalities goes hand-in-hand with banks' strategies for achieving organic growth and retaining customers, and it helps to lay the groundwork for future revenue-generating services such as mobile payments," said Charul Vyas, Analyst - Emerging Technologies of TowerGroup. "TowerGroup recommends banks look for supplier partners that can work with existing infrastructure and have a robust and extensible product offering that can adjust to the changing needs of the institution."

TowerGroup, a leading research and advisory services firm focused exclusively on the global financial services industry, recently recognized ClairMail as a leader in the mobile banking and payments industry. ClairMail was positioned as having the highest strategic extensibility of any vendor and one of the best market execution ratings.

About ClairMail

ClairMail is the only comprehensive 2-way mobile platform for banking, payments and card services. Deployed either on-premise or as a managed service, ClairMail optimizes any mobile phone for 2-way customer interaction. Only the ClairMail 2-way System offers mobile banking, payments and card applications that utilize any phone's existing messaging and mobile web software and extend the capabilities of third-party client applications. On one platform with a single implementation, ClairMail empowers financial institutions to generate and deliver 2-way Actionable Alerts to their customers and provide easy and immediate account management, secure transactions and no-hold customer service. Unlike other 1-way, proprietary and inflexible point solutions which lack the application intelligence to generate 2-way alerts, the ClairMail 2-way System is a turnkey, standards-based 2-way offering that seamlessly and securely integrates with existing systems, delivers the fastest time to value and provides an alternative to more costly channels like call centers and IVR. Founded in 2004, ClairMail is headquartered in Novato, Calif. The company is privately held and funded by Norwest Venture Partners, Outlook Ventures and JAFCO Ventures. For more information call (415) 884-7270 or visit

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