Awareness, Inc. Strengthens Leadership Team With Addition of New Vice President of Engineering

WALTHAM, MA--(Marketwire - October 16, 2008) - Awareness, Inc., the social media marketing company, today announced that Melissa Leffler has joined the company as Vice President of Engineering. The latest addition to the Awareness executive team, Leffler brings proven leadership experience and a wealth of knowledge in product development, operations management and support.

"As social media marketing reaches its tipping point, and more and more companies realize the value that Web 2.0 technologies can bring to their marketing efforts, we are excited to have Melissa on board to lead the development of our next generation platform," said John Bruce, Awareness' CEO.

Leffler brings more than 20 years of software engineering and business management experience to the Awareness team and has a successful history of building and leading large technical and operations teams to deliver great products. Prior to joining Awareness, Leffler was chief of operations and engineering for Global Health Delivery at Brigham and Women's Hospital, Harvard Medical School, where she led the creation of a collaborative community website that allows health care implementers from multiple organizations to connect and share practices, resources and tools.

Previously, Leffler was a founding leader and vice president of engineering for Liquid Machines and grew the organization from a handful of people into one of the leading information security companies in the country. She was also a founding leader and vice president of engineering for eRoom Technology, where she led the team to deliver six award-winning product releases in five years. Leffler spent the early part of her career as a vice president of applications and marketing at Revelation Software and at Lotus Development Corporation.

"Awareness has built up a sound record of helping great companies build out their social media efforts and create ground-breaking online communities using their proven platform," said Leffler. "I am looking forward to leading the team and driving the next steps of innovation so that our customers can further engage their customers, partners, prospects and the larger public in new and dynamic ways."

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." Find out more at

Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388