Reon(TM) Starch-Based Ingredients Provide Effective, Sustainable Fluid Management Solutions for Industrial Products

BEAVERTON, OR--(Marketwire - December 16, 2008) - Industrial product engineers seeking high-quality, sustainable products now have access to a superabsorbent ingredient made from corn starch.

Marketed under the name Reon™, the superabsorbent is capable of retaining 500 times its weight in water, and is designed to manage water and fluids in a wide range of industrial products and applications. Uses for Reon are being expanded by Absorbent Technologies, Inc. (ATI), a private company that has taken global leadership in developing sustainable starch-based superabsorbent polymers. The company recently enlarged its Albany, Ore. plant to prepare for growth in industrial applications.

"Our new starch-based superabsorbent offers product designers the twin benefits of performing better than the older synthetic polymers while also being sustainable," said David Westlund, Reon product manager. "Because Reon is sustainable, more functional and safe, and biodegrades quickly after its useful life, we believe this superior starch-based polymer will replace millions of pounds of petroleum-based polymers as green-thinking companies adopt our better product."

With current customers using Reon in dust abatement, image printing, bandages, and batteries, ATI is also seeing interest in medicine, pharmaceuticals, cosmetics, diapers, construction products, fire suppression, fuel filters, and a host of other uses.

According to Westlund, Reon can be made in a variety of granule sizes and powders. "We can formulate with either potassium or sodium, and can adjust the pH and color to meet exacting standards. If you have a need, we can customize the right version for you."

More information about Reon is at or contact David Westlund at 503.699.3000 ext. 112, or

About Absorbent Technologies, Inc.

Based in Beaverton, Ore., Absorbent Technologies, Inc. (ATI) is a privately-held, science-based company dedicated to the development, manufacture and marketing of starch-based superabsorbent products and ingredients. ATI offers ingredients for industrial uses under the Reon™ brand and agricultural products under the Zeba® brand. Formed in 2003, the Company operates two production plants in Albany, Oregon and markets products in more than 10 countries.

Contact Information: Contact: David Westlund 503.699.3000 ext. 112